His responsibilities include developing brand strategies, directing e-commerce transactions across various platforms and managing the company’s digital presence and operations.
HUMMELSTOWN, PA, May 24, 2024 /24-7PressRelease/ — Elias Castaneda, MBA, has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Castaneda is a distinguished marketing professional with a proven track record of driving digital transformation and marketing innovation. Since 2022, he has excelled as the vice president of marketing and digital at AP&G Co. Inc., the largest manufacturer of non-toxic, adhesive-based pest control solutions in the United States. Mr. Castaneda’s broad responsibilities include developing brand strategies, directing e-commerce transactions across various platforms and managing the company’s digital presence and operations, and this role marks a milestone in a career dedicated to merging marketing and digital prowess to achieve exceptional business outcomes.
Prior to his current role, Mr. Castaneda excelled as the director of digital marketing and eCommerce at Tupperware Brands from 2021 to 2022, where he successfully implemented significant digital initiatives. He also made substantial contributions to The Hershey Company as a senior manager in digital content operations and analytics from 2019 to 2021 and at the rank of senior manager for digital capabilities and technology platforms from 2018 to 2019. Notably, Mr. Castaneda’s tenure with Hershey began when he was appointed the profitability revenue growth manager in 2014 and the finance manager for Walmart/Clubs – North America in 2016.
Mr. Castaneda’s career also includes roles at Danone S.A., Jugos Del Valle and Herbalife, where he accumulated diverse experience in financial analysis and revenue growth management before transitioning into the digital marketing arena. One pivotal moment in his diverse career was his role in an innovative partnership between Uber and Hershey, a campaign that not only enhanced Hershey’s brand visibility but demonstrated Mr. Castaneda’s ability to forge successful collaborations between traditional consumer goods companies and modern tech platforms. Notably, his strategic vision—and efforts to install pilot initiatives linking the United States and global locales—earned Mr. Castaneda recognition in several online publications.
Mr. Castaneda’s academic background has proven instrumental in his professional achievements. He earned a Bachelor of Industrial Engineering from the Instituto Tecnológico y de Estudios Superiores in Monterrey, Mexico, in 2009, where he also completed a diploma course in corporate finance in 2012. Additionally, he holds an Executive Master of Business Administration in marketing and supply chain from Smeal College of Business at Pennsylvania State University, which he completed in 2018, and Mr. Castaneda enhanced his skill set by completing the strategy and innovation: digital transformation program at the prestigious MIT Sloan School of Management in 2020.
Outside of his professional life, Mr. Castaneda is dedicated to personal development, lifelong learning and family. He is a devoted husband and father and enjoys staying active and reading content on management, self-improvement and history. With aspirations of securing an executive leadership position within a major U.S. firm, Mr. Castaneda will persist toward future advancement through dedication and the continuous pursuit of excellence.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who’s Who® website at www.marquiswhoswho.com.
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