AI enhances customer experience by behaving like humans

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The race to adopt AI in customer service is on – A recent survey found that 56% of businesses are pursuing AI to improve and perfect business ops and 63% of retail organizations are already leveraging AI for customer service. It’s clear we’re past thinking of AI as a futuristic tool in the consumer world. However, many companies are finding that simply deploying AI isn’t providing the return they initially expected. 

This introduces a troubling trend – the disconnect between hefty AI investments and tangible returns, with a staggering 40% allocating budgets to AI without a strategic plan, limiting its capabilities and effectiveness. Many companies see AI as a productivity booster and primarily focus on task and response automation. Great for time management, this strategy misses a crucial aspect: AI’s ability to amplify direct human capabilities like sentiment detection and analysis and employ a holistic observation of these interactions.

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