In all she has pursued and achieved, she attributes her accomplishments to the inspiring leadership she has had the privilege of working with throughout her career.
WAKE FOREST, NC, August 02, 2024 /24-7PressRelease/ — Lauren Dustman has been inducted into Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Dustman is a distinguished professional in the field of medical technology and biotechnology. Currently, she serves as the chief executive officer of Bichsel Medical Marketing Group, a role she recently stepped into in 2024, after becoming part owner of the company in 2020. In her position, she is responsible for overseeing the strategic direction of the organization, implementing changes and proposed plans, and ensuring the company remains at the forefront of medical marketing innovation. Moreover, her responsibilities include client retention, managing processes, expanding business operations, improving client interactions, engaging in media obligations and public relations, and building and overseeing the executive team.
Furthermore, Ms. Dustman’s responsibilities encompass allocating capital and monitoring the company’s performance while setting precedence for the working culture and environment. Leading up to her current position, she proved herself instrumental to the company’s growth. Prior to becoming a part owner and now the chief executive officer, she served as the general manager between 2023 and 2004 and held the role of vice president of service delivery and events service line leader at the same company between 2022 and 2023.
Coupled with her various roles and involvement at Bichsel, Ms. Dustman has concurrently owned Dustmania Marketing LLC since 2020. She remains extremely passionate and takes great pride in her work as well as her company’s impact on clients and the end users: the patients. Though it has proven both incredibly fulfilling and challenging to advocate for and raise awareness about medical devices and technologies that have the potential to save and transform lives, Ms. Dustman has persisted and thus experienced success.
Leading up to her current ventures, Ms. Dustman was the Senior Manager of Global Events at Hyperfine in 2022 and held various roles at Philips from 2018 to 2022, including senior Manager of North American Commercial Events. Her early career included positions such as Senior Event Manager at Bichsel Healthcare Consulting from 2014 to 2018 and Senior Manager of Merchandising and Events at EyeOn Company from 2013 to 2014. Throughout her career, Ms. Dustman has demonstrated strong communication skills, great leadership acumen, and an unrivaled passion for her organization and its employees and clients alike. As she rose through the ranks in the field of medical marketing, she honed her skill set and acquired industry-specific ones through the acquisition of certifications like the Healthcare Meeting Compliance Certification from MPI Academy in 2019.
As a result of her contributions, Ms. Dustman was featured in WomLEAD Magazine in 2023, named an admired woman in business by Aspioneer in 2021, and was recognized as a culture champion by Philips IGTD in 2018, among other honors. Moreover, she has also made significant contributions through publications like “Reinventing Medical Marketing: Strategies for Medical Technology Companies,” a whitepaper published in 2020, which highlights innovative strategies for companies within her industry. In addition to her professional endeavors, Ms. Dustman has held membership with the National Small Business Association Leadership Council since 2023 and has been involved with Connect Education through the Healthcare Convention & Exhibitors Association since 2020.
Outside of her professional affiliations and contributions, Ms. Dustman previously volunteered as a children’s club volunteer through Alliance for Children from 2016 to 2018. In all she has pursued and achieved, she attributes her accomplishments to the inspiring leadership she has had the privilege of working with throughout her career. Most notably, she cites the unwavering encouragement she received to take bold initiatives and embrace potential failures as being instrumental in her professional journey.
Not only has this kind of support allowed Ms. Dustman to assert herself confidently, but it has contributed to her voice and ability to actively participate in important decision-making processes. Looking ahead, she is determined to elevate Bichsel Medical Marketing Group to new heights by developing additional strategic alliances within the industry. Furthermore, on a personal level, she aspires to secure a speaking role at a business convention to assert and share her knowledge with colleagues and within adjacent industries.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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