JioCinema has broken its own viewership record with viewership during the match between Chennai Super Kings and Royal Challengers Bangalore surpassing 24 million. This is the highest number of viewers for a current game so far IPL 2023 season, with JioCinema breaking its own previous record of 22 million, set on April 12. In the final over of the second inning of the game, viewership on Jio Cinema reached 24 million. Chennai Super Kings won the thrilling 8 run match.
The BCCI awarded the television and digital broadcasting rights of the Tata IPL 2023 to various companies and Digital sees its direct benefits. JioCinema is streaming IPL games for free for everyone this season as the streaming platform doesn’t currently have a subscription model. This has further helped boost IPL viewership with the growing popularity of digital streaming. In addition, JioCinema has also improved the quality of the stream from this season and offers the IPL 2023 stream in up to Ultra HD resolution for all gamesas well as multiple languages for commentary and graphics, and multiple user-selectable camera angles.
Reaching 24 million viewers is particularly impressive considering the final game of the 2019 season before JioCinema entered the segment saw the highest viewership on Disney Hotstar at 18.6 million. IPL is currently in the league stage and so far JioCinema has broken all previous viewership records for the tournament. As the IPL approaches its finals, viewership on JioCinema is likely to continue to grow. The company claims millions of new viewers connect to IPL every day through its streaming app.
The streaming service should start charge a subscription fee following the conclusion of IPL 2023 and has also announced a Massive film and web series board of content coming to the streaming platform in the coming months. The platform was also the streaming partner for the 2022 FIFA World Cup, although securing the rights to IPL was a significant boost for JioCinema as India favors cricket over other sports.
