How dark data could be your company’s downfall

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Great businesses are built on data. It’s the invisible force that powers innovation, shapes decision-making, and gives companies a competitive edge. From understanding customer needs to optimizing operations, data is the key that unlocks insights into every facet of an organization.

In the past few decades, the workplace has undergone a digital transformation, with knowledge work now existing primarily in bits and bytes rather than on paper. Product designs, strategy documents, and financial analyses all live within digital files spread across numerous repositories and enterprise systems. This shift has enabled companies to access vast volumes of information to accelerate their operations and market position.

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