Marquis Who’s Who Recognizes James Penny with Inclusion in its Elite Network of Emerging Leaders
James Penny earns recognition in Marquis Who’s Who for his innovative leadership and contributions to the spirits industry
Crafted from a meticulous nine-barrel selection, The IX Bourbon features a sweet, complex profile with notes of buttery caramel, chocolate undertones, and a touch of cinnamon spice.
LOUISVILLE, KY, February 25, 2025 /24-7PressRelease/ — James Penny has been inducted into Marquis Who’s Who Emerging Leaders. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility and prominence in a field are all taken into account during the selection process.
James Penny, vice president and co-founder of 2 Cents Inc., has been recognized for his dynamic leadership and business acumen. Established in 2020 in Louisville, Kentucky, 2 Cents Inc. is a thriving enterprise in the spirits industry, co-led by James Penny and his wife, Brittany Penny, who serves as the company’s CEO. Together, they spearhead strategic initiatives, ensuring innovation and sustained growth.
James oversees operations, product development, quality control, and community outreach, while Brittany manages marketing, brand strategy, and consumer experience. Their collaboration has solidified 2 Cents Inc. as a competitive and forward-thinking force in the spirits market.
A signature product of 2 Cents Inc., The IX Bourbon Whiskey (pronounced The Nine), exemplifies the company’s dedication to quality. Crafted from a meticulous nine-barrel selection, The IX Bourbon features a sweet, complex profile with notes of buttery caramel, chocolate undertones, and a touch of cinnamon spice.
James, the architect of 2 Cents Inc’s 2nd product, Audacitea™, refers to it as a “Perfect Distilled Cocktail” or PDC. With it’s organic black tea and natural lemon juice, 6% ABV with malt and zero carbination, Audacitea™ is not your average ready-to-drink, but a perfect distilled cocktail that demands the consumer to raise their expectations of canned cocktails on the market. Audacitea™ is predicted to launch in Summer 2025.
Prior to founding 2 Cents Inc., James gained invaluable experience in operations and logistics. His tenure at Designed Conveyor Systems enhanced business and management efficiencies. While his time at UPS provided him with a deep understanding of logistics and large-scale material handling systems. Earlier in his career, James served as a project manager for Diversified Conveyors International LLC, where he managed complex multi-million dollar projects with his automation expertise.
While at the University of Louisville Speed Scientific School, James pursued electrical and computer engineering, which has shaped his technical and analytical skills throughout his career.
Under James and Brittany’s leadership, 2 Cents Inc. has garnered attention in local media, including Louisville Homes & Gardens, Tops Louisville, and INsprire Magazine. 2 Cents Inc. has also garnered national media attention in American Whiskey Magazine and numerous podcasts. As they look to the future, the couple is committed to expanding the company’s presence globally.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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