OnePlus launched its Road Trip initiative in 2022, a shopping experience in a truck that doubles as a mobile showroom, traveling through northeastern India. The company has now entered the second phase of this initiative and calls it OnePlus Road Trip: Futurebound. This time, two trucks will drive through North and South India, allowing OnePlus to showcase some of its products, as well as concepts and technology demos.
OnePlus held an event in New Delhi as its new trucks made their journey to 25 cities in India. These Mercedes Benz trucks can be transformed into fully functional mobile showrooms where users can experience a variety of equipment first-hand.
Each truck features glass walls with OnePlus stickers and light-up signs meant to replicate the feel of the company’s OnePlus Experience stores. Potential consumers can experience the products on display on both sides of each truck. The focus is on the main highlight of this experience, the OnePlus 11 conceptwith its active Cryoflux liquid cooling system, which uses a miniaturized pump to circulate a liquid through the components of the device.
The OnePlus 11 Concept can be seen in the trucks after being first revealed at MWC 2023
This prototype is on display for the first time in India after its presentation MWC 2023 in Barcelona. Other products on display include the OnePlus 11 series including the new Marble Odyssey variant OnePlus 11 5Gas well as OnePlus pad, OnePlus Buds Pro 2, OnePlus Nord CE 3 Lite, OnePlus Nord Buds 2, OnePlus Keyboard 81 Proand OnePlus Monitor X 27.
Another standout concept demo is the OnePlus 5G Sketchbot, an AI-powered robotic arm that can remotely mimic what you draw in the companion app. It records your hand gestures and strokes to recreate the same image or text and is definitely fun to play with.
OnePlus 5G Sketchbot uses a companion app to mimic drawings
One of the OnePlus Road Trip – Futurebound trucks will tour Gurugram, Noida, Jaipur, Lucknow, Jalandhar, Shimla and Chandigarh and other northern cities, among others, while the other will be Bengaluru, Hyderabad, Pune, Ahmedabad, Chennai, Coimbatore, Kochi and nearby towns in the south. The schedule will be published on OnePlus’ website and social media. Visitors can also enter contests to win OnePlus headphones and branded merchandise.
