Snapchat is looking for ways to give its users more visibility right within its app. The photo messaging app is now introducing a feature that allows users to display multiple links on their Snapchat profiles. These links could be from their work or addresses to their profiles in other apps. Snapchat has partnered with Linktree to make this feature possible. The development comes at a time when Snapchat is enjoying iconic status in various parts of the world, including India.
With Linktreeallows people to compile multiple links related to their identity and work on one page. Later, they could just add their Linktree address to their social media profiles.
An official announcement about this upcoming feature was shared by Linktree on Twitter.
“And since Linktree is the exclusive link-in-bio platform for Snapchat With public profiles, it’s never been easier to engage your followers more deeply with other channels you’re on,” Linktree said in a tweet.
When you don’t use it @Snapchat but what are you doing??
With all the opportunities it offers developers to make money, Snapchat has become a next-level platform for building a business and growing an audience at the same time :nail_care:
And since Linktree is the exclusive link-in-bio platform… pic.twitter.com/qewO2ytDaI
– Linktree (@Linktree_) July 10, 2023
As part of this partnership, Linktree has promised to give Snapchat users increased visibility on its platform.
In addition, the platform offers Snapchat users premium services for three months that allow them to provide their email ids and even phone number collection NFTs on their Linktree profiles.
Snapchat first expressed interest in this feature in April.
As the creator economy booms, social networking platforms are trying to make the most of it. To this end, platforms offer creator-friendly options to their users.
In April, Instagram also introduced a similar feature that allows users to showcase their works published on various network platforms.
As of May 2023, Snapchat crossed the mark of 200 million monthly active users in India. The company has also started working with merchants in India to build a local e-commerce ecosystem in the country in addition to its augmented reality app.
The photo messaging app was also launched in April interactive bot function supported by Artificial Intelligence (AI).