The Lake District has been voted Britain’s happiest road trip

One of the most beautiful and alluring parts of the country, the Lake District is where fond memories of driving are made. 33% of British drivers named the national park as their best road trip The breathtaking drive along the coast from Devon to Cornwall takes second place and the gritty, dramatic Peak District puts a smile on drivers’ faces and takes third place.

At the June 2023 online event, 2,000 British drivers were asked to take a trip down memory lane and vote for the road trips they have the happiest memories of. They were also asked to define what makes them happy about those trips and how driving gets them into it feel.

Stonehenge, Norfolk Coast and Waterloo Bridge

The Kinks sang about it, Michael Caine as Alfie walked over it, Matt Smith as Doctor Who rode a scooter over it, and poet Wendy Cope famously wrote about falling in love with it. The ride over Waterloo Bridgean iconic route spanning the River Thames, linking the South Bank to Aldwych and Strand is officially memorable: 10% of drivers ranked the iconic London Bridge as one of the most beautiful road trips in the UK, ranking in the top 10 out of 8^th Location.

stonehengethe UNESCO World Heritage Site that never ceases to amaze and delight (and slows traffic on the A303 when motorists take a look at the majestic stones) has been voted Britain’s fourth best^th happiest road trip with the wild romance Norfolk coast
Continues to delight British motorists with the 7th^th Job.

The rest of the top ten consists of North Yorkshire Moors/Road to Whitby (5^th); The Scottish Borders between Northumberland and Edinburgh (6th^th); cotswolds streets (9^th) with the beautifully robust Snowdonia To Anglesey Road trip that brings back good memories and collects the 10 points^th Job.

Freedom, depth and meaning and being a “passenger princess”…

The survey found that 52% of UK drivers feel happy and happy when citing “driving through beautiful countryside” (56%) and “feeling free” (44%) as the top two factors in driving Driving is a pleasure. pleasant experience. Other happier factors include: “listening to your favorite road trip playlist” (37%); continuously having “profound and meaningful” conversations with a partner/family/friends (28%); “Sing like nobody’s looking” (27%) and (although not severe from a driver’s point of view) to be a “passenger princess” – which received 17% of the votes.

Driving pleasure and mental clarity

When asked to explain the emotions they experienced during a favorite road trip, British motorists have been surprisingly candid about sharing their feelings.

In addition to happiness (the most common answer, with 52% of votes), just under half (45%) said they felt feelings of “calm and contentment”, with 42% feeling “excited” and a quarter of UK drivers feeling ” Peace and contentment” felt “mental clarity” (23%). Other emotions cited by the 2,000 drivers surveyed included: “love” (26%); “Nostalgia” (22%) and “Empowerment” (18%).

“At JET we’re all about promoting and celebrating sheer driving pleasure – and it’s gratifying to see how many drivers in the UK are genuinely enjoying driving.” says Áine Corkery, Manager, British Brand, Phillips 66 Limited “We offer a range of beautiful and spectacular UK road trips – from iconic urban bridges to wild coastal drives to glorious lochs – and as a driver-focused company we look forward to being a part of this summer’s road trip adventures Making New Memories.”

The 10 Happiest Road Trips in Britain:

1. Lake District (33%)
2. Devon to Cornwall (25%)
3. Peak District (18%)
4. Stone Henge / Cotswolds (14%)
5. North Yorkshire Moors / Road to Whitby (12%)
6. Scottish borders between Northumberland and Edinburgh (12%)
7. Norfolk Coast (10%)
8. Waterloo Bridge, Central London (10%)
9. Cotswolds Roads (10%)
10. Snowdonia to Anglesey (9%)

The 10 things people love about driving:

1. Enjoy beautiful scenery (56%)
2. The feeling of freedom (you could drive anywhere) (44%)
3. Listen to your favorite road trip playlist (37%)
4. Time for yourself / getting away from it all on your own (30%)
5. Have uninterrupted, deep and meaningful conversations with your partner, family and friends (28%)
6. Sing like nobody’s looking (carpool karaoke) (27%)
7. Listen to your favorite radio show, podcast or audio book (18%).
8. Be a “passenger princess” (17%)
9. Imagine being in a road trip movie (11%)
10. Play your own Dessert Island discs (7%)

The top 10 driving emotions of Great Britain:

1. Happy/Joyful (52%)
2. Calmness and contentment (45%)
3. Adventure (44%)
4. Excited (42%)
5. Love (26%)
6. Optimistic (24%)
7. Mental Clarity (23%)
8. Nostalgic (22%)
9. Imaginative/Inspired (21%)
10. Empowered (18%)

Notes for editors:

The study was conducted online in June 2023 by 3Gem Research among 2,000 UK drivers aged 18+ and national representative individuals.

JET is a leading fuel brand marketed in the UK by Phillips 66 Limited and JET Retail UK Limited, with a well established UK network of independent/operated and company owned fuel stations.