Netflix has a new personalized tab called “My Netflix‘ to help mobile users quickly find and stream titles they’ve previously interacted with. Dubbed a “one-stop shop tailored just for you,” the feature acts as a shortcut or a dedicated section consisting of any download, web series or movie you’ve given a thumbs-up, things saved in “My List,” and reminders of any show you canceled mid-stream. The idea is to make browsing the app easier and only show things you’ve manually shown an interest in, rather than bombarding you with suggestions. The My Netflix tab is available now on Apple iOS devices and will be rolling out to Android in early August.
The My Netflix tab replaces the current Downloads tab to reduce the time it takes to browse the streaming giant’s algorithm-driven content suggestions. Users can still visit the Home tab and other sections as usual when they’re looking for something new. However, I am concerned that this may negatively impact the My Netflix section. The official blog entry of Netflix mentioned that any “trailers you’ve seen” would also appear in the new tab. By default, Netflix has preview trailers enabled for the entire catalog, which play automatically when you stay on the page for a few seconds. My concern is whether those seconds are enough to count as quantifiable watch time, and if so, whether that would be enough to make this new feature somewhat unusable.
“Keep this in mind, the more you interact with Netflix and say what you like, e.g. B. to save all the more action thrillers extraction 2 Add to My List or give each season a thumbs up Bridgerton, the more you see in the My Netflix tab, Netflix said on its blog. The streaming giant has always strived to make its service easier to use, which in turn would help increase subscriber numbers — for example, by allowing content to be accelerated on certain devices.
However, some of its latest moves have been controversial, as the company introduced restrictions on account and password sharing in several countries in May. followed by India just last week. Netflix states that an account is for use by one household only, with members outside of that household being asked to transfer their profile to a new subscription.
Gone are the days of splitting Netflix bills between friends or family, as the company now requires verification codes every 31 days and track IP addresses to opt out of Netflix secondary account holders. Also, users in India cannot take advantage of the “Additional Member” option, which allows the main account holder to add up to one additional user to their account at a slightly higher monthly subscription price. A press release from a data analytics company YouGov reckons that half of urban Indians (51 percent) are willing to pay an additional fee – less than a standard Netflix subscription – to be able to share their account with friends or family members who live elsewhere. Existing Netflix subscribers also share this opinion: 61 percent prefer an additional option to a new subscription.
The stats also show that a “majority of Indians” are willing to subscribe to streaming platforms on a short-term basis on a daily or weekly basis, which makes perfect sense for watching a show or a platform-exclusive movie release without having to pay the whole month when you know you won’t need it. Netflix earlier this week reported Second-quarter results showed that amid all the password battle drama, the company added nearly 6 million new subscriptions for a total of 238 million subscribers.
The My Netflix tab is now available iOS and starts rolling Android Beginning of August.
