tick tockthe social platform known for its addictive video content announced Monday that it will offer text-only posts, becoming the latest tech giant to offer an alternative to the embattled Twitter.
Text posts on TikTok most closely resemble similar offerings on Instagram, which also launched a challenge earlier this month Twitter — which owner Elon Musk renamed X — called subjects.
How MetaAccording to the Business of Apps specialist site, TikTok benefits from its size with around 1.4 billion monthly active users.
But unlike Facebook’s parent company, the company has opted to integrate the new text-only feature into its app rather than launching a separate product like Meta did with Threads.
TikTok’s version remains more visual than a Twitter or Threads post, with users able to add a colored background, music, and stickers to the post.
The Chinese-owned company said the new format will push “the boundaries of content creation for everyone on TikTok” and leverage the “creativity” seen in comments and captions, according to the company.
In addition to threads, smaller platforms such as e.g mastodon, Blue sky And substack notes have emerged as potential rivals to Twitter, but despite its woes, none have so far dethroned it.
Last week, Musk said Twitter lost about half of its ad revenue, giving challengers a chance.
(This story was not edited by NDTV staff and is auto-generated from a syndicated feed.)
