Ms. Orlick is particularly proud to have received a wealth of accolades from past supervisors, colleagues and team members.
ROCKAWAY, NJ, December 27, 2023 /24-7PressRelease/ — Michele P. Orlick has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
With over two decades of multifaceted expertise to her credit, Ms. Orlick is noted for her adept ability to foster organizational growth, glean valuable insights from sales data, and cultivate long-lasting industry partnerships. Best noted for her proficiency in the areas of market research, business development, social media, talent acquisition and retention, and portfolio management, she has spent much of her career skillfully applying her unique skillset to develop and refine advertising strategies across diverse media platforms to yield residual income and incremental revenue for the companies under her purview.
Beginning her journey at William Paterson University, Ms. Orlick earned a Bachelor of Arts in business communications and media studies. Following this accomplishment, she served for over a decade in various roles in marketing and advertising, culminating in her position at the Nielsen Company as their senior vice president business lead in 2010.
Later advancing to become the senior vice president of solutions and innovation, Ms. Orlick availed herself of numerous opportunities to establish a reputation as an innovator who operates at the intersection of client needs and industry trends. Among her achievements in this capacity, she notably pioneered the creation of Nscore, a talent analytics product that ultimately generated over $1 million in new revenue. Likewise dedicated to the cause of diversity, equity and inclusion, and as the mother of high-functioning neuro-divergent children, she became involved as an adviser with ADEPT, an employee resource group, through which she helped lead efforts to hire Nielsen’s first neuro-divergent employee. For this, and other accomplishments, Ms. Orlick was honored as an executive sponsor of the ADEPT group.
Departing from Nielsen in 2019, Ms. Orlick went on to secure a new role at Phoenix Marketing International (PMI), a marketing services and management consulting firm, as its senior vice president and managing director until 2022. Throughout this period, she successfully oversaw an increase in annual spending by over $1.1 million by a key partner, increased overall revenue streams by several million dollars, and closed media deals with several of her media partners whose platforms carried the Olympic Games, the World Cup soccer tournament, the Latin Grammys and many other entertainment events.
PMI was acquired by MarketCast, a market research company that works to enhance brand fandom through a combination of data-driven analytics and consumer outreach, in 2022. Remaining active in her role as senior vice president, Ms. Orlick wielded a budget of over $16 million to drive an impressive expansion in company revenue and fostered effective partnerships with such media giants as NBCUniversal, The Walt Disney Company, Fox Broadcasting Company, and Paramount Global. She also advocated for deepening MarketCast’s involvement with several prominent social media platforms, including Instagram, Twitter, Facebook and TikTok.
Among her most cherished accomplishments, Ms. Orlick is particularly proud to have received a wealth of accolades from past supervisors, colleagues and team members. Their praise has long stood as a testament to her diverse skill set and dedication to driving growth and innovations at the companies she has served. Among them, Dr. Allen DeCotiis, former chief executive officer of PMI, hailed her energy, expertise in media research, and strong management skills. Charles Dreas, marketing vice president of strategy and operations at Gartner Inc., also lauded her acumen and contributions to product innovation during her time at Nielsen Company. Lastly, Michelle Zweig, the vice president of analytics at Epsilon, endorsed Ms. Orlick for her spirit, discipline and inspirational qualities as a leader.
Leveraging a demonstrated history of success in executive-level roles, Ms. Orlick presently seeks a long-term commitment in her next career move, and anticipates future prosperity as either an executive vice president or chief revenue officer. Likewise, she remains open to sharing her expertise with a wider audience by serving on advisory boards and through future public speaking engagements.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who’s Who® website at www.marquiswhoswho.com.
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