Netflix Global CEO Ted Sarandos met with Union Information and Broadcasting Minister Anurag Singh Thakur in the country’s capital on Friday.
During the meeting, Thakur highlighted the expanding creative industries and how India has evolved into a content and post-production hub – supported by talented Indians.
Thakur and Sarandos discussed that India’s regional content is currently popular around the world and is among the most watched content worldwide, apart from being dubbed in dozens of languages.
Sarandos is one of the founding members of Netflix; has been with the organization for over 23 years.
Netflix is an online entertainment company present in 190 countries around the world and has over 223 million subscribers. Netflix is committed to India with more than 100 original series in the country.
Netflix launched its service in India in 2016 and the first Netflix Original series was launched in 2018.
Through an initiative called Azadi Ki Amrit Kahaniyan, Netflix committed to producing 25 short inspirational videos for the Ministry of Information and Broadcasting.
These videos are used by government agencies across the country on their social media, broadcast on the Doordarshan network and distributed to public and private schools across the country.
The first series of videos dealt with women changers and the second series with freedom fighters of the first war of independence (1857).
Netflix also has a strong commitment to the local creative community and has hosted several skill development workshops and competitions
Netflix also brought a lot of regional content to the world map — godfather (Telugu), Don (Tamil), Significant (Telugu) and The ghost (Telugu), in addition to animal (Tamil).
