Consumers of the Web3 world are not afraid to embrace digital fashion trends even though the market is unstable. SYKY, a digital fashion platform, has decided to contribute to the Web3 fashion world with a project incubator program. This year-long initiative already has a prepared list of ten digital artists who will be responsible for the first iteration. The goal is to give these designers a platform to hone their skills to ultimately improve the overall quality of the Metaverse and NFT sectors.
Fashion house Pet Liger, fashion artist Stephy Fung, photographer GlitchofMind and digital artist Calvyn Dylin Justus are among the top ten beneficiaries of the SYKY initiative.
Alice Delahunt, the Founder and CEO of SYKY, allegedly would like to introduce newer trends into the traditional fashion world and thus decentralize creativity.
“We believe design talent is evenly distributed around the world – not just in select schools or those with industry ties. We open access to breakthrough technology and opportunities that empower every designer’s creativity and craftsmanship.”
The British Fashion Council, Mark Guiducci, Vogue Creative Editor, and Jonathan Bottomley, Calvin Klein Chief Marketing Officer, are part of the mentoring panel set up by SYKY to support its group of emerging designers.
In the last few days, several fashion brands have made their first steps into the world metaverse And NFT arenas.
Guccihas signed a multi-year deal with Yuga Labs, the parent company behind popular NFT series like Bored Apes Yacht Club (BAYC) and CryptoPunks to see how the metaverse can be the next destination for fashion and entertainment.
However, according to Delahunt’s observation, digital designers still face cynicism.
“The Metaverse and NFTs went through an absolutely mainstream hype cycle and then we hit rock bottom with disenchantment and felt a little discarded.” I think we really needed to cut through the noise… there are designers designing in these spaces , and there are consumers who consume and express their identity in digital worlds,” Coindesk quoted Delahunt as saying.
To shake up the digital fashion industry, events in the metaverse have begun to gather momentum.
Adidas, Tommy Hilfiger and Vogue Digital attended Metaverse Fashion Week (MVFW) 2023, which began on March 28 of this year. The virtual event was hosted by Decentraland, where over 60 fashion brands, both physical and digital, presented their spring collections on the digital catwalk.
From India, along with Aldo and Coach and other fashion brands, Blink Digital, an independent digital agency, also attended the event. The first issue of the MVFW went online last year.
