Smartphone shipments in India fell 16 percent year-on-year to 31 million units in the January-March quarter, market research firm IDC said on Thursday. Rich And xiaomi Shipments saw the largest decline in the quarter.
of India smartphone The market is expected to register flat growth in 2023, according to the IDC report called.
“31 million smartphones shipped in India in the first quarter of 2023, down 16 percent year-on-year and the lowest first-quarter shipments in four years,” according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker Report.
Despite an 11.4 percent drop in shipments Samsung led the market with a 20.1 percent market share, followed by live with 17.7 percent.
oppo was the only brand to report shipping growth in the quarter. He recorded a market share of 17.6 percent.
Xiaomi’s shipments fell 41.1 percent to 5 million units and its market share fell to 16.4 percent in the quarter from 23.4 percent a year earlier.
Realme shipments fell by more than half to 2.9 million units, and its market share fell to 9.4 percent in the March quarter of 2023 from 16.4 percent in the corresponding quarter of 2022.
“Consumer demand remained sluggish amid uncertain macroeconomic conditions and inventories were elevated due to high inventories in the second half of 2022,” IDC said.
5G Smartphone share increased from 31 percent a year ago to 45 percent. The growth in 5G smartphones was led by Samsung, which accounted for more than a quarter of shipments in this segment.
“5G smartphones continue to increase penetration in the lower end segment and we should expect a strong 5G game in the second half of 2023 in the $150 (nearly Rs. 12,250) to $300 (nearly Rs. 24,500) segment, as high-end 4G models are clearing the way,” said Upasana Joshi, IDC India Research Manager, Client Devices.
