Personal computers have become an indispensable part of life in today’s fast-paced world. This shift to a hybrid lifestyle and the confluence of employment, education, entertainment and online gaming has made PCs a one-stop shop. Consumer demand for laptops has increased as they seek tools and solutions to be effective and efficient in this new world. Trends such as “earn from home”, “learn from home”, “work from home” and “play from home” are now firmly embedded in the lifestyle of customers. Although the pandemic is largely over, the new hybrid approach will remain.
Let’s dive in and take a look at these key trends personal computer demand in India.
Collaborate and connect in hybrid workspaces
In today’s hybrid world, it no longer matters where we work, but how we work. Because this new model is all about technological advances, we need the right products that enable the workforce to collaborate asynchronously.
On the go or at home, PCs with their high performance enable today’s fast-paced lifestyle. Also, as companies invest more in IT infrastructure to enable their employees to be mobile, PCs are essential devices for business continuity management.
Increased acceptance of PC games
It is no surprise that there is a significant increase PC gaming Industry. With the youth of India now engaging in gaming, content creation, streaming and game development, there is a tremendous growth opportunity for the PC industry. Advances in the PC industry will support these native talents and provide them with the best experience and technology for display.
In fact, gaming is now very democratic, regardless of gender, age and region. For example, female participation in online gambling is increasing and is expected to increase over the next few years. As we move forward, we’ll see gaming become one of the leading use cases and drive PC demand.
Rise of “work anytime, anywhere”
While hybrid models have proven appropriate for enterprise workers, the large demographic of gig workers with a PC as their tech companion is shifting to a “anytime, anywhere” model.
Advanced and easy-to-use PCs have made it much easier for both gig workers and the industries they connect to to stay connected. As a technology company, we should provide relevant new features and enhancements on the go to help customers increase their productivity.
Personalized entertainment spaces are becoming increasingly popular
Beyond just working and studying, there is no doubt that post-pandemic PC entertainment is now firmly anchored in Indian consumer behavior. Confined to their homes, consumers chose to engage in conversation via OTT content streaming and social platforms.
While the pandemic accelerated PC usage, the new hybrid world requires it. With that, the concept of one PC per household has eroded and we are moving towards one PC per person.
Much like the things we learn and adapt to in our personal lives, these unique developments shaping the PC market are certainly part of changing lifestyles and are here to stay for the long haul. Consumer needs have changed: from working in the office and studying at school to engaging in a hybrid environment: working, learning, entertaining and playing.
The author is Head of Personal Systems (Consumer) at HP India.
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