Netflix on Wednesday unveiled plans to crack down on password sharing for accounts on its streaming platform, including establishing a primary location and paying a few bucks for an additional member.
The video streaming giant, which is estimated to have 100 million people worldwide sharing a shared account, said members can now easily manage who has access to their account, transfer their profile to a new account and still easily watch Netflix on their personal devices or sign in to a new TV.
“So over the last year we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain,” the company called in a blog post.
Netflix Standard or Premium plan members can add an additional member sub-account for up to two people in many countries for an additional CAD 7.99 (approx. Zealand, EUR 3.99 (approx. Rs. 350) in Portugal and 5, EUR 99 (about Rs. 550) in Spain, the company said.
The company lost subscribers in the first half of 2022 amid stiff competition from rivals, prompting it to take password sharing more seriously and roll out an ad-supported plan.
Netflix introduced last year a feature called “Profile Transfer” to combat the phenomenon of account password sharing. The feature allows users who are currently sharing an account to keep personalized recommendations, viewing history, My List, saved games, and other settings when creating their own Netflix account.
© Thomson Reuters 2023
