ORLANDO, Fla. – OREO, America’s beloved chocolate cookie, is teaming up with local space company, Space Perspective, for an incredible out-of-this-world experience.
On Tuesday, the company announced the release of a galaxy-inspired limited-edition cookie and the chance for a fan to join the brand on a Space Perspective expedition to the edge of space.
The cosmic experience begins on Earth with OREO Space Dunk Cookies, available for presale at LiftOff.OREO.com.
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The company said each cookie is filled with layers of “cosmic creme” in blue and pink, boasting a marshmallowy flavor and popping candies that deliver a supernova bursting sensation with every bite. The OREO company said each of the cookies have five galactic embossments and for the first time ever, a small cut out in the cookie itself, allowing fans to peer through the cookie, the company said in a news release.
Starting Jan. 23, fans and aspiring space explorers can scan the QR code on OREO Space Dunk cookie packs for entry details or visit LiftOff.OREO.com to participate in the Lift Off with OREO sweepstakes.
The winner gets a chance to embark on a transformative six-hour journey to the edge of space aboard Space Perspective’s Spaceship Neptune, propelled by a SpaceBalloon.
“We’re thrilled to partner with the iconic OREO brand to be the first to bring a cookie fan aboard a Space Perspective flight,” said Jane Poynter, founder and co-CEO of Space Perspective. “Together, we have put innovation, accessibility, playfulness and the spirit of exploration at the heart of this partnership – not to mention taking OREO cookies where they’ve never gone before! Space Perspective is on a mission to bring space travel to more people than ever.”
Just last year, Space Perspective opened a facility in Titusville with the hopes of taking its first passengers up to the edge of space by this year.
Space Perspective uses a capsule tethered to a SpaceBalloon to lift nine people — eight passengers and a pilot — into a gentle flight at 12 mph, reaching 100,000 feet above most of Earth’s atmosphere, and then slowly descends back to the planet until it splashes – or dunks – down in the ocean. The flight is meant to take about 6 hours. The balloon like structure also is said to have the largest windows ever flown to space.
The winner will enjoy the comforts of the world’s first Space Lounge, including Wi-Fi and a Space Spa with a bathroom, without the challenges of weightlessness or heavy g-forces, the company said.
“We’re over the moon about partnering with Space Perspective to give one lucky fan the opportunity to dunk an OREO cookie while gliding through space. Through this campaign we hope to take playfulness to new heights, proving it is not only in all of us, but also exists in space,” said Michelle Deignan, vice president of OREO.
For more details on the Lift Off with OREO sweepstakes, including Official Rules, visit LiftOff.OREO.com.
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