Instagram, the Meta’s own social networking service for sharing photos and videos, now lets users know when a post they’ve uploaded isn’t recommended to other users. The head of Instagram recently announced that the service will notify creators and businesses when their posts are blocked from appearing in certain parts of the app. According to reports, users and companies can challenge the blocking of user posts that are recommended to other users of the service.
According to a tweet from Instagram Head Adam Mosseri, professional accounts of the photo and video sharing service, can now check if any of their posts are blocked and not recommended for users who don’t follow them. The feature to check the status of post recommendations can be accessed from the settings menu at Account > Bank balance.
✅ Account status update ✅
We’re expanding account status so professional accounts can see if their content qualifies to be recommended to non-followers.
How to get there: Profile -> Menu -> Settings -> Account -> Account status pic.twitter.com/QbxjQF06vR
— Adam Mosseri (@mosseri) December 7, 2022
Instagram displays user recommendations in places like the explore page and home page feed. These recommendations are posts from accounts that are not followed by any user. Instagram is also facing increasing competition from competitors such as tick tockwhich has gained popularity in the US and other markets this year.
Meta allegedly plans to more than double the amount of recommended content users see in the app by the end of next year.
In order to appear on Explore and other places, Instagram posts must comply with the platform’s community guidelines and rules for recommended content, the company said.
For example, Instagram allows users to post content depicting violence, but the service may prevent those posts from being suggested to other users, which would reduce their reach. However, creators and companies will allegedly be able to edit, delete, or contest Instagram’s decision on posts flagged as not eligible for endorsements.
