Twitter threatened legal action metaplatforms about his new subjects platform, Semafor reported on Thursday, citing a letter to the Facebook The CEO of the parent company Mark Zuckerberg of Twitter‘s attorney Alex Spiro.
“Twitter intends to strictly enforce its intellectual property rights and requests Meta to take immediate action to stop the use of Twitter trade secrets or other highly confidential information,” Spiro wrote in the letter.
Meta started threads on Wednesday as the social media company seeks to take on Elon Musk’s Twitter by exploiting the billions of Instagram users.
Meta and Spiro did not immediately respond to Reuters requests for comment.
Meanwhile, analysts have explained thread connections to the topic Instagram could give it an integrated user base and marketing tool. That could drain advertising money from Twitter at a time when the new CEO is trying to revive his ailing business.
While Threads launched as a standalone app, users can log in with their Instagram credentials and follow the same accounts, potentially making it an easy addition to existing habits for Instagram’s more than 2 billion monthly active users.
“Investors can’t help but get a little excited at the prospect of Meta really having a ‘Twitter killer,'” said Danni Hewson, head of financial analysis at investment firm AJ Bell.
Others saw the introduction of threads as an opportunity to create a less toxic version of Twitter.
“May this platform have good vibes, strong community, excellent humor and less harassment,” Ocasio-Cortez said in her post.
Similar to Twitter, the app offers short text posts that users can like, repost, and reply to, although it lacks direct messaging capabilities. According to a meta blog post, posts can be up to 500 characters long and contain links, photos, and videos up to five minutes long.
According to the blog post, it is available in more than 100 countries in both Apple’s App Store and Google’s Play Store.
© Thomson Reuters 2023
