Apple is expected to launch the iPhone 14 at $799 (64,000) and increase the price of the Pro models by $100. However, according to a new report by market research firm TrendForce, this may not be the case. It speculates that in the face of rising global inflation and foreign exchange rates, the Cupertino company may take a more cautious approach. According to the firm, Apple may not go for a $100 price increase. Instead, it suggests that the standard iPhone 14 start at $749. (roughly 60,000).
According to a TrendForce report, Apple may initially price the iPhone 14 series conservatively. According to the report, the standard iPhone 14 could start at $749 (approximately 60,000) and the iPhone 14 Max model at $849. (roughly Rs. 68,000). Meanwhile, the iPhone 14 Pro and iPhone 14 Pro Max are expected to start at $1,049 (roughly Rs. 83,000) and $1,149, respectively (roughly Rs. 91,000).
Apple is expected to use a conservative pricing strategy to avoid negatively impacting sales performance. Rising global inflation and foreign exchange rates are thought to be putting pressure on the company.
Given the number of rumored changes and improvements in the iPhone 14 series, the company could suffer a setback here. Because of the significant increase in component prices, these changes are expected to raise the starting price.
The new Apple A16 Bionic chip is expected to power the Pro models. The iPhone Pro and iPhone 14 Pro Max will reportedly have a 48-megapixel wide-angle sensor on the back, up from the 12-megapixel sensors on the iPhone 13 Pro and iPhone 13 Pro Max. The iPhone 14 series is also expected to get larger batteries.
The iPhone 14 series is expected to be unveiled at Apple’s special launch event on September 7.
