Ali Goedecke Recognized for Leadership in Financial Services, Transformation, and Women’s Empowerment
Ali M. Goedecke is the senior director of transformation at NinjaTrader Group, LLC
Her focus is on operational excellence, growth, and innovation on behalf of retail futures traders.
SAN FRANCISCO, CA, February 18, 2025 /24-7PressRelease/ — Ali M. Goedecke has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Goedecke is a financial services leader with expertise in investment strategy, business transformation, and executive communications.
Ms. Goedecke recently assumed a new role as senior director of transformation at NinjaTrader Group LLC, where her focus is on operational excellence, growth, and innovation on behalf of retail futures traders. With experience spanning asset management, digital wealth strategy and product development, and investment consulting, she is passionate about helping traders shape their financial futures in an evolving market landscape.
She most recently served as director of executive strategy and communications at Artisan Partners, where she led firm-wide initiatives to increase internal engagement, modernize strategic communications, and enhance executive visibility. She also spearheaded the firm’s annual sustainability report, ensuring a data-driven approach to articulating long-term investor value. Previously, Ms. Goedecke held high-impact strategy roles at Charles Schwab & Co., Inc., where she was instrumental in modernizing fixed income and alternative investments, supporting the launch of new products, and driving adoption among advisors. She also led initiatives in digital advice and financial planning, ensuring technology and investment guidance worked together to empower retail and institutional investors.
Ms. Goedecke’s career includes leadership roles in corporate strategy, market intelligence, and operational execution at firms such as Cisco Systems and JPMorgan Chase & Co. She has earned multiple CEO Awards for her contributions and is recognized for her ability to translate complex business challenges into actionable solutions.
Beyond financial services, Ms. Goedecke is deeply committed to women’s leadership, mutual accountability, and community-driven growth. She is the founder of Unapologetically Powerful™, a peer-driven leadership collective that fosters strategic advancement among high-achieving women. Additionally, she serves as co-head of communications and marketing for women in ETFs, where she helps shape the narrative around gender diversity in financial markets.
A lifelong learner and advocate for financial and professional education, Ms. Goedecke completed the Stanford Graduate School of Business LEAD Executive Education Program and holds a Bachelor of Arts from Princeton University. She has also pursued continued education in financial markets and corporate strategy.
Ms. Goedecke is an environmental advocate, dedicating time to Friends of the Urban Forest, supporting sustainability initiatives that contribute to healthier urban environments. An avid runner, traveler, and writer, she enjoys pushing boundaries, building meaningful connections, and expanding her impact through personal and professional endeavors.
Looking ahead, Ms. Goedecke is focused on advancing fintech innovation, financial and wealth education, and women’s leadership development. She plans to deepen her work in financial services transformation, board leadership, and mentorship, ensuring that both market participants and emerging leaders have the tools, knowledge, and trusted communities to succeed.
About NinjaTrader Group, LLC
NinjaTrader provides award-winning trading software and brokerage services to active futures traders. Founded in 2003, NinjaTrader has evolved into an industry leader supporting over 1.9 million users around the globe with best-in-class technology, discount commissions, and world-class support. The firm offers a modern cloud-based futures trading platform available via desktop, mobile, and web applications, enabling customers to trade from any location.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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