Fitzdares will use the Crucial Player Protection (CPP) system, which was designed as a single, scalable solution for compliance, business and case management. The ultimate goal is to improve the accuracy of AML and responsible gaming verification to increase the protection of vulnerable players.
It does this through 27 damage markers combined with advanced algorithms and machine learning calibrated to stock market trades. These advanced models are based on the behavior of individual players but also traders and are essentially segmented by product, country and industry.
This allows Fitzdares to compare player behavior not only against the broader cohort, but also against their individual benchmark behavior over time, which is key to minimizing game-related harm. CPP then enables Fitzdares to automatically interact with players about their gaming behavior and habits through full integration with Adobe.
CPP encourages player interaction on a timely and specific basis to teach players how to stay in control of their game and use the RG tools available to help them do so. From a customer perspective, this guides them through their own gaming habits to keep them in the “entertainment zone”.
Using CPP in monitoring and evaluating player behavior allows players to continue enjoying online gambling without suffering any harm. CPP also monitors, tracks and records all actions and interactions between Fitzdares and its players, which is vital when it comes to demonstrating to the regulator or the player that they have taken necessary action, and can then make the resulting change in the show game.
Andy Masters, COO at Crucial Compliancesaid, “We are excited to partner with Fitzdares and bring our powerful Crucial Player Protection solution to the operator.
“It is the only compliance platform built from the ground up by compliance experts for the specific purpose of compliance, focusing on a unified view and holistic player protection.
“CPP improves the performance and efficiency of the compliance team and allows the Fitzdares team to focus on the players most at risk. The tool is also supported by an experienced training, data and analytics team that continues to support the company’s needs in an ever-changing regulatory landscape.”
Sam McKnight, Head of UK Compliance at Fitzdares said, “We take player protection incredibly seriously and in Crucial Compliance we have a partner who can provide us with the platform and tools we need to take safer gaming to the next level.
“Its technology is state of the art for safer gaming and is always supported by an experienced team to ensure we maximize the potential of the platform and tools available through Crucial Player Protection.
“This partnership is a testament to our commitment to safer gaming and compliance and will be critical to our success in the UK market and beyond.”
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About Fitzdares
Fitzdares is the world’s premier bookmaker and has been taking bets since 1882. Their customer-centric ethos sets them apart in the marketplace, complementing their state-of-the-art digital platform with a highly personalized service. Fitzdares was named 2020 Racing Sportsbook of The Year by SBC.
In the UK and Ireland, customers can place bets via the Fitzdares app (Apple and Android), website, live chat, SMS, email and phone. On the other end of the line is an expert team of brokers taking bets, answering questions and even discussing the day’s breaking sports news. Their commitment to this top-notch service ensures their members enjoy the very best betting experience.
Fitzdares UK members typically come from the world of finance and international business – they share a love of sport. All members are carefully monitored by a dedicated responsible gaming team to ensure a safe and fun experience.
In 2021, Fitzdares opened the Fitzdares Club in Mayfair, a place where members can enjoy live sports in comfort and luxury. A stone’s throw from the world famous Claridge’s, it is spread over two beautifully decorated floors with a restaurant, bar, two private dining rooms and a dedicated Racing Room. Nine state-of-the-art 4K TVs adorn the walls and show live sport all year round. Fitzdares recently opened a second club near Cheltenham Racecourse, complete with a stunning 18 hole golf course in the beautiful Cotswolds countryside.
About Important Compliance:
Crucial Compliance is the one-stop shop for all your regulatory, corporate responsibility, and compliance needs. With extensive knowledge and expertise in the various areas of RG and AML, Crucial Compliance can offer you tailored strategies and solutions that match your regulatory and ambitious corporate social responsibility.
Crucial Compliance offers a holistic strategy for safer gaming, tailored to the specific needs of online gaming operators. It supports you in building a long-term, sustainable and effective player protection model by providing data-driven analysis, in-depth industry knowledge and a wide range of tools to support your business needs.
Crucial compliance is bringing change to the industry, one operator at a time.
