inspire innovations, creates change, moves industries and brings us all a little closer to a sustainable world. But innovation fails miserably, 95% of innovations bite the dust (according to Harvard Business Review). To put an end to this, we founded an agency for innovation marketing.
Innovation comes in three waves
Incremental innovation, where 70% of new products or services are simply the same solution for the same customer, but slightly better. Adjacent innovations, where 20% of new products or services make minor adjustments to open up new markets. Or the real game changes, 10% transformative innovations – these are the ones that make the headlines, break the internet, but also often fail miserably.
You might be wondering, when transformative innovations fail, why do organizations and new startups so often pursue them? That’s a good question – the answer is that without transformative innovation, companies will end up dying. It sounds drastic, but all markets go through years of incremental improvements to maintain market share. But over time, the incremental innovations offer less and less impact, leading the company in a race to the bottom to win on pricing.
If you want proof, 89% of the 1955 Fortune 500 companies are gone.
Wildtribe believes that innovation must succeed faster if we are to quickly lead humanity into a sustainable future. And so we relaunched Wildtribe as an agency to help pioneers get their message out to the world.
The innovation landscape includes three metrics
On the adoption curve, companies must drive business excellence. The confidence curve, where greater confidence in the innovation drives adoption and vice versa. Finally – momentum, there are external and internal factors that can and cannot be controlled here.
Through a people-centric marketing philosophy focused on building trust, you can transform innovations that have hit the market into success. To support organizations in this space, we have developed a range of services to increase awareness, engagement and intention to adopt new ways of thinking and acting.
Services include:
- Marketing and innovation consulting
- Building a B2B community
- employee representation
- impact campaigns
- Marketing Ecosystem
For more information on these services visit – https://www.wildtribe.agency/
Core Focus Sectors:
- Aerospace
- Tech (SaaS, AI, AR/VR, Web3)
- Renewable & Sustainability
- management consultancies
Why these sectors? There is an explosion of innovation taking place in these sectors. For their own reasons – everyone needs more support to drive adoption. For example, in tech, there was an almost instantaneous explosion of over 25,000 SaaS solutions and a 54% annual growth rate in AI technology. But as in all of these markets, they are dealing with decision makers who are short on time, don’t trust new technologies, have embedded ways of working, and in some cases feel they are too far behind the technology curve to learn new things.
We’ve taken the time, researched, and developed the strategies to help innovators become the trusted advisors these decision makers need. Leading communities into a new future instead of forcing it on them.
Andy Gibson – CEO: “CEOs around the world are wrestling with how to adopt a culture of change to enable their companies to adopt ways of working that adopt new technologies faster and help them stay competitive. We need the same change in global culture. We seem to resist all change – from new technology to vegetarianism, integrated renewable energy to equality, the list goes on – and it doesn’t have to be this way. A culture of change that celebrates future thinking and an openness to progress will help us get to a place where humanity can find a footing. We are here to help decision makers lead communities into the future.”
ends
For more information, please contact Andy Gibson, Company Director & Founder: andy@wearewildtribe.com / +44 (0)7903130696
