Award-winning craft soda brand GUNNA Drinks is supplying a cheeky middle finger sculpture made from plastic Coke bottles with the message ‘Pick Up Your Crap’ to Coca Cola for Christmas.
After launching their petition to ban the use of single-use plastic bottles in the manufacture of soft drinks, GUNNA Drinks created an artwork for Coca Cola from their discarded plastic Coke bottles. The hand of the GUNNA team delivered its unique “bottled message” (in the form of a slightly cheeky middle finger!) to the Coca Cola flagship store in Covent Garden.
The Sculpture toured London’s iconic locations including Trafalgar Square, Westminster and Oxford Street, accompanied by protesters dressed as sea creatures to show the impact these bottles are having on animals and the habitats they call home to name.
Melvin Jay, Founder and CEO of GUNNA Drinks said: “It’s time for the big soda companies to take responsibility, pick up their own crap and stop polluting our planet! They could easily switch to cans or glass, but unfortunately these companies seem to love it
Money more than they love our planet. This has to stop, so we call on everyone to take action against plastic waste.”
7.7 billion plastic bottles are used in the UK each year, with the average person in the UK now using 150 plastic bottles each year – that’s over 3 a week. Many are thrown away and end up polluting our rivers and seas. 83% of the plastic packaging waste we throw away in the UK comes from food and drink packaging.
GUNNA Drinks are committed to being carbon negative and eliminating twice as much CO2 as they generate, making them the UK’s most carbon negative craft soft drink. GUNNA also invests in the Clean Oceans project, which collects plastic bottles from the ocean so they pick up Big Cola’s clutter for them. Starting with carbon negativity, the GUNNA team have committed to going further and lobbying the UK Government to take action on plastic bottles.
The petition can be found HERE and GUNNA are asking those who support the plastic bottle ban to share it on social media using the hashtag #letscanplastic
