Joe is particularly gratified by his placement as a member of the founding team that developed Reddit Inc.’s advertising sector, which led to its public launch and IPO in 2024.
NEW YORK, NY, November 15, 2024 /24-7PressRelease/ — Joe Abady has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Leveraging more than 14 years of professional experience, Joe is well-regarded in the fields of digital advertising sales, and technology. Joining Reddit Inc. in 2016, Joe has ascended through the ranks of success, culminating in his present role as a Senior Sales Lead of Brand Partnerships on the Reddit sales team.
Previously, Joe served with Reddit Inc. in several capacities. He was initially employed by the organization as a founding member of its sales team, where he subsequently grew into senior sales role within the Tech and Gaming vertical of Reddit’s enterprise sales team. During his time in the Tech vertical, Joe served as the global account lead for both the Microsoft and Google accounts. During this time, Joe replicated achievements with +100% growth between 2017-2022 through multi-million-dollar agreements with both companies and acquired key lines of business such as Microsoft’s consumer business, Azure, Xbox, Google Cloud, YouTube, and Google devices. Joe helped spearhead the establishment and growth of the East Coast sales operation and led cross-regional meetings to foster collaborative learning environments. Prior to attaining his current position, Joe was the pharma and emerging accounts lead from 2022 to 2024, through which he was notable for expanding work within priority accounts, including eBay, Pfizer, Johnson & Johnson, and Novartis.
Joe’s career trajectory at Reddit Inc. has been marked by significant achievements. Remarkably, over an eight-and-a-half-year tenure, he was instrumental in driving the organization’s revenue growth from $10 million to over $800 million. He also played a pivotal role in initiating and expanding its enterprise and mid-market sales teams. In addition, Joe delivered new logos with Reddit Inc., expanding strategic partnerships across a wide range of verticals and advertising agencies. Furthermore, he has generated over $150 million in ad revenue for Reddit Inc. throughout his tenure. As a testament to his unwavering dedication to his work and successful tenure in sales, Joe was honored with numerous corporate awards. In 2019, he was recognized for the most innovative campaign for Google Stadia, having then earned the Dynamic Duo Award for being the top seller and account manager in 2020. In 2021, Joe accepted the Top Seller in Vertical and Corporate Culture Award.
Earlier in his career, Joe served as an East Coach sales manager at UrbanDaddy, a digital media brand, from 2014 to 2016. There, he secured new business partnerships with a myriad of clients. Joe commenced his career in 2012 as an account executive with CBS Radio and Digital Media Group, serving with the corporation for two years.
To prepare for his career, Joe pursued a formal education at the University of Maryland-College Park, earning a Bachelor of Arts in behavioral and social sciences in 2010. Outside of his professional ventures, Joe is a staunch advocate of Jewish rights as a member of the American Jewish Committee. He also possesses an everlasting presence in his community as a key member of his local synagogue.
Although he has experienced many career highlights, Joe is particularly gratified by his placement as a member of the founding team that developed Reddit Inc.’s advertising sector, which led to its public launch and IPO in 2024. As part of the initial hires at Reddit Inc. in New York, Joe was drawn to the power of community and believed in the platform’s potential, thus solidifying his commitment to ensuring the organization’s success. To wit, he has remained dedicated to fostering healthy, productive work cultures where colleagues feel comfortable sharing feedback and collaborating effectively.
Looking toward the future, Joe seeks to ensure Reddit Inc.’s success in an ever-evolving industry and maintains a steadfast commitment to fostering community values and inclusivity worldwide. As such, he aims to position Reddit Inc. and its services at the forefront of artificial intelligence, offering user-friendly products and resources to enhance lives. Through an integration of human touch and automated methods, Joe endeavors to maintain a focused platform with Reddit Inc. that minimizes issues prevalent in other social platforms.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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