His selection reflects his transformative impact on the media investment industry and commitment to leveraging communications for positive societal change.
NEW YORK, NY, January 03, 2025 /24-7PressRelease/ — Jared Baiman has been selected for inclusion in Marquis Who’s Who, recognized for his exceptional contributions to global communications strategy and corporate reputation management. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
His selection reflects his transformative impact on the media investment industry and commitment to leveraging communications for positive societal change. Mr. Baiman is the founder of JRB Associates, a communications consultancy he founded in 2018. With a focus on content development, reputation management, crisis communications and media relations, he has established himself as an expert in the field of corporate communications.
Prior to returning to his consultancy work in mid-2024, he spent five and a half years helping to lead global communications at GroupM, the world’s largest media investment company. There he spearheaded the launch of GroupM’s Responsible Investment Framework across five key areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism, and Sustainability. This groundbreaking initiative, which introduced pioneering approaches to measuring media placement’s carbon footprint and support for local journalism, contributed to GroupM being named MediaPost’s Holding Company of the Year in both 2021 and 2022.
Throughout his tenure at GroupM, Mr. Baiman led transformative corporate initiatives, including the launches of GroupM’s newest performance unit, data unit and newest media agency, while achieving unprecedented digital and social growth. His expertise in crisis management has been demonstrated through successfully navigating industry challenges, including the #StopHateForProfit campaign and various social media platform controversies.
Mr. Baiman also led a comprehensive global repositioning initiative, collaborating with over 100 marketing communications professionals worldwide to establish a consistent global voice. This initiative resulted in measurable improvements in effectiveness across all external and internal channels.
Prior to his role at GroupM, Mr. Baiman founded JRB Associates, where he provided strategic communications consulting to various clients. His earlier career included positions at Hudson Cutler & Co. and Sharp Decisions, where he notably contributed to the company’s V.E.T.S. Program that helps U.S. service members transition into technology careers, growing it to $15 million in annual revenue.
Beyond his professional achievements, Mr. Baiman has demonstrated thought leadership through his compelling LinkedIn articles addressing complex social issues and shown commitment to community service through his work with the Samaritan Village Drug Rehabilitation Center in Manhattan.
A member of the Public Relations Society of America (PRSA), Mr. Baiman’s professional journey is marked by his commitment to excellence and innovation in communication strategies. His expertise has been instrumental in shaping initiatives that promote responsible investing and societal impact.
A graduate of Quinnipiac University, Mr. Baiman attributes his success to the trust others have placed in him, which has provided opportunities to make significant contributions throughout his career.
In his personal life, Mr. Baiman enjoys playing, coaching and watching sports. Looking ahead, he is dedicated to making a positive impact within his community by leveraging his expertise and experience to foster growth and development initiatives that benefit society at large. He is a huge advocate for Jewish causes, often using his writing to demonstrate his ability to articulate complex issues to broad audiences.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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