JACKSONVILLE BEACH, FL, October 10, 2024 /24-7PressRelease/ — Marshall Reddy has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Reddy is the president of Franchise Network Inc. doing business as WhatTheFranchise®, a position he has held since 1993. With three decades of experience in franchising, he has established himself as an expert in the field. He is responsible for generating revenues and acquiring customers, ensuring high-quality customer service, conducting webinars on franchising and business ownership as well as collaborating with 700 to 800 franchise companies. These companies encompass a wide range of categories, including B2B services, business-to-consumer services, retail, food, animals and education.
In addition to his current role, Mr. Reddy served as president of Frannet Florida from 1993 to 2022. His tenure at Frannet Florida was marked by significant achievements and contributions to the franchising industry. His expertise and dedication have been recognized through various accolades, including being featured in “Career Changer’s Manual” by Samuel Greengard in 2014 and being listed among the Top 50 by Advantage Business Magazine the same year. He has also been featured in the Jacksonville Business Journal and the Florida Times-Union.
Mr. Reddy’s career began in college when he worked full-time as an independent contractor for a sportswear company in New York for a year after graduating. Following this experience, he joined Optyl, the largest optical wholesale company in the world, where he excelled as one of the top two sales consultants in the United States. He later transitioned to the retail side of the optical industry by partnering to establish large optical superstores that competed with LensCrafters and Visionworks. Their success led them to become the largest independent optical company in Jacksonville.
After selling his shares in the optical stores, he then transitioned into franchise consulting opening in 1993. Working as a consultant with the FranNet group he became an equity shareholder. After 27 years with FranNet, Mr. Reddy sold his shares and joined the IFPG franchise consulting group which is the world’s largest franchise group. WhatTheFranchise® specializes in using proprietary evaluation tools to determine if business ownership is a viable option for a candidate. These tools help them to Profile, Model & Match the franchise companies that potentially best fit a person’s goals, investment, skill sets, values and much more. Mr. Reddy has worked with individuals in the Middle East and South Africa on the benefits of franchising as a viable business model globally—his company also provides business brokerage services and is a licensed real estate brokerage company in Florida.
Mr. Reddy’s educational background includes a Bachelor of Arts in marketing from the University of North Florida in Jacksonville, where he graduated in 1982. He attributes his success to honesty, integrity, respecting people and taking care of his customers and candidates—values that have significantly contributed to his achievements in the consulting industry.
In addition to his professional accomplishments, Mr. Reddy is actively involved in civic activities such as volunteering annually for the Cancer Program at Wolfson Children’s Hospital in Jacksonville. He also supports a number of military non-profit organizations and animal shelters. In his personal life, he enjoys exercising, biking, hiking, motorsports, construction projects and traveling. Looking ahead, he plans to continue working with people on discovering if franchising is the right option for them.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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