Ms. Zaiss has been the president and chief strategist at Zaiss & Company, an Omaha, Nebraska-based marketing firm specializing in creative development and brand positioning, since 1989.
OMAHA, NE, June 21, 2024 /24-7PressRelease/ — Tracy Zaiss has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Zaiss has distinguished herself as a visionary leader in international education and business strategy. As the president of ZCo Global Partner Solutions (ZCo GPS) since 2017, she has spearheaded efforts to expand American education globally. Her role involves forging and managing partnerships with universities in the U.S. and educational institutions across partner countries, including India, Malaysia, China, Singapore, and six African nations, to help make quality education accessible worldwide.
Apart from her position at ZCo GPS, Ms. Zaiss has been the president and chief strategist at Zaiss & Company, an Omaha, Nebraska-based marketing firm specializing in creative development and brand positioning, since 1989. Her work here has significantly contributed to her reputation for delivering innovative marketing solutions that drive client growth and success.
Pivotal to her career success, Ms. Zaiss earned a Bachelor of Arts in political science, journalism, and religion from Hastings College and a Master of Business Administration from the University of Nebraska Lincoln. She also garnered several professional credentials, including a Certificate of Completion in Big Data Solutions for Social and Economic Disparities from Harvard University, teaching sustainable development goals from Microsoft, and designation as a professional certified marketer through the American Marketing Association.
Ms. Zaiss is an active member of several industry-related organizations. She has served as the president and board member board of the local chapter of the American Marketing Association and was an advisory board member for Learning Counts. These roles underscore her dedication to advancing the fields of marketing and education through collaborative efforts and thought leadership.
Beyond her professional endeavors, Ms. Zaiss has been actively involved in civic associations that reflect her commitment to community development and empowerment. She was instrumental as the founder, president, and board member of the Women’s Fund of Greater Omaha, as well as a board member of the Urban League of Nebraska and the Omaha Federation of Omaha. Ms. Zaiss has also lent her time and expertise to education as the author of “The Educational Enterprise: How Corporations can address the United Nations Goal of Quality Education for All” and as the author of several articles on corporate learning.
Ms. Zaiss’s contributions have been recognized with several awards, including Marketer of the Year by the American Marketing Association in 1991, Small Business Person of the Year by the Greater Omaha Chamber of Commerce in 1997, and Entrepreneur Woman of Vision by YWCA in 2001.
Looking ahead, Ms. Zaiss aims to expand the reach of ZCo GPS further to impact more individuals worldwide. She believes international education can transform lives by fostering global understanding and promoting peace.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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