For immediate release,
February 9, 2023: In these post-pandemic days, the travel industry is experiencing a renaissance. And with a nimble pen and an eye for excellence, international travel content agency Contese is empowering global brands to reach more travelers as the world starts traveling again.
After the experiences of the last few years, people are looking for new holiday experiences that are unique, diverse and more adventurous than before, and they are looking for this holiday online. As the world opens up again, travel brands need to be able to connect with this new, larger and more engaged audience.
Combining an experienced travel journalist with a team of top travel writers, SEO experts and a love of creating immersive reading adventures to help travel brands worldwide increase brand engagement, awareness and appear on search engine results pages, all with the mission to grow their bottom line.
By combining SEO for travel with a pinch of wanderlust, Contese empowers brands worldwide.
Contese agency is moving forward with a data-driven philosophy.
As a Travel content creation agency, the veteran travel team at Contese Travel Writers, combines creativity and extensive travel industry experience with solid data and in-depth research to deliver content that sparks passion while delivering key facts. By incorporating in-depth market research and a strong SEO strategy, Contese creates content that engages the reader, generates leads and communicates the brand’s unique attributes.
Led by SEO Specialist Joe, Lead Storyteller and former newspaper Travel Editor Sarah Gordon, this winning combination has led Contese, the agency, to work internationally with brands looking to improve their online presence. Her powerful words and vivid imagery keep audiences coming back for more.
Contese agency travel content authors Finding the right balance between selling a destination and providing travel company services, immerse the potential client in a world of culture and adventure while telling them how, when and with whom to experience these dazzling destinations.
Why writing content for travel converts
With all the new demands of holiday seekers, the growth of Airbnb and the doubts some post-Covid travelers still have when confirming a booking, having excellent travel writers by your side helps brands differentiate themselves. Whether it’s providing optimized website content for a rebranded hotel, inspirational articles for in-flight magazines, blog posts to drive traffic, or social media posts to improve connection, Contese has a team of experts dealing with all types of travelogues can deal with.
Writing about travel means taking the reader to a new world and enticing them with the inspiring sights, enticing smells and strange sounds they will find there. It’s about intriguing new destinations, unforgettable evenings and reassuring audiences that they can relax away from home in total relaxation, with no doubts left on the table. Successful travel writers create a script that guides the audience and answers all of their questions at the same time.
Because even in the age of Instagram, words still have power. However, lots of beautiful photos are posted, no matter how elegant the facilities are or how decadent the cuisine, travel companies don’t get very far if they don’t reach their target audience.
That means audiences need to be able to find the company and then the answers and inspiration that will convince them to book. Key facts should be provided along with the confidence needed to convert that interest into a booking. While the photos provide inspiration and wanderlust, the words convert.
Storyteller Sarah Gordon explains that this delicate balance between painting a picture and selling a vacation is complex. With 15 years as a travel editor for big brands like MailOnline and The Telegraph, she knows how to strike the right balance.
Over 90% of travel websites don’t get traffic from Google
For businesses with a weak online presence, travel content creation becomes even more important. A limited online presence means weaker lead generation, lower conversion rates, and lower ROI. By optimizing a travel website with SEO-driven content, a business can quickly increase its visibility and find a new audience of global travelers.
SEO Specialist Joe says, “In today’s online environment, content marketing is a necessity if you want to succeed in the travel industry.” However, distributing keywords across a landing page or blog post isn’t that easy.
A good travel writer starts with in-depth research about the target audience, weaves it into powerful, high-quality, SEO-optimized copy, and keeps readers engaged with in-depth answers and advice.
The secret of a travel brand’s success
Founded by an SEO expert and a seasoned travel editor, Contese has the skills and experience any travel brand needs.
Founder and travel expert Sarah Gordon says: “Travel writing is one of our favorite services, offering a world of opportunities to connect with consumers and inspire them to take action.”
The Contese agency’s travel writing services focus on three core pillars that have helped them achieve success with a range of clients worldwide, from the five-star luxury hotel brand Ikos Resorts to the intimate and romantic accommodations at Bainland Lodge Retreat.
The first port of call is the brand strategy, which establishes a strong vision and a consistent tone of voice. From inspiring brand stories to the perfect logo for luxury travel, the Contese agency improves brand perception and recognition.
The next step is to help the refreshed brand connect through content marketing. Here, the team combines data research, the perfect travel SEO keywords, and a laser focus on conversions to reach new audiences.
In the editorial office, the Contese agency uses its years of experience writing for popular newspapers and travel magazines to create beautiful travel content that transcends borders.
Under these three pillars, the Contese agency offers various services to help future-oriented travel brands succeed.
- Travel branding strategy
- Logo and brand identity design
- Email Marketing Campaigns
- websites content
- blog posts and
- Social Media Content
- Write travel articles for in-depth articles
- Content of the brochure
- Online Press Releases
- Travel content ideas
The Contese agency combines editorial expertise, marketing know-how and SEO for travel to support travel companies in networking. Through this creative, concise and clever content, With 1,100 completed projects, the Contese agency received an overall rating of 4.9.
Find out more about their travelogues at Contese.co
