The Smart Branding BookWritten by best-selling author and established marketing thought leader Dan White, it concisely presents the latest thinking and methods for successful branding.
A strong brand is essential for business success today. However, for many, the secrets behind building a strong and memorable brand are still a mystery.
The Smart Branding Book introduces all the key concepts and frameworks for branding, brought to life through examples from the world’s most successful brands, including Coca-Cola, Oreo and KFC. The book covers all parts of the process – from brand development to measurement.
Dan White shares why he decided to write the book: “I’ve faced a number of intellectual challenges throughout my career, but one I keep coming back to is how to build a brand. Brands fascinate me. We know they are valuable, but we cannot define them precisely. We know the factors that influence them, but find it difficult to use them consistently. The subject is riddled with conflicting perspectives, often based on opinion rather than evidence, making it difficult for marketers to know what to think. My goal in writing The Smart Branding Book was to provide clarity and ensure everything was backed by strong evidence. I hope readers find it easy to understand all the key principles of brand building and apply them to their business.”
The Smart Branding Book is the most comprehensive yet concise overview of learning and consulting offerings to build a successful brand. The author’s hand-drawn illustrations, which are the author’s trademark, explain all concepts succinctly and readers will find it easy to follow the key principles and apply them to their business.
Professor Byron Sharp, director of the Ehrenberg Bass Institute, says about the book: “On the one hand, I worry that simplified ‘marketing for dummies’ type books don’t reflect our profession well. On the other hand, this book is better than most university brand management books which, while being serious, misrepresent the real evidence.”
Dan White is a trainer and consultant who has been in the marketing and branding industry for over 30 years. He is the author of The Intelligent Marketing Book and The Soft Skills Book (Concise Advice Series, LID).
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Notes for editors:
- For all media inquiries please contact Teya Ucherdzhieva; M: +44 (0) 7928 666131; E: teya.ucherdzhieva@lidbusinessmedia.com
- The Smart Branding Book will be published by LID-Verlag on January 19, 2023
- Dan White can be found at LinkedIn
- For more information about LID Publishing, see www.lidpublishing.com
