REM People, a new generation retail analytics firm offering AI-powered omnichannel retail execution management services in more than 50 countries, has access to its first overseas investment from Ethos Asset Management Inc.
London – San Diego, USA Project finance and investment firm Ethos Asset Management has announced a new partnership with REM People, headquartered in Istanbul and Dubai, for a US$12 million investment. REM People will use these funds to expand its international network to 24 offices and reward employees with awards, with the ultimate goal of sharing 10% of the company’s stock with their employees, implemented through an Employee Stock Option Program (ESOP).
Increase in international reach
Founded in Istanbul in 2015 by tech entrepreneurs with a retail background, REM People received its first investment in December 2019; to use these funds to support their strategy of international growth. Serving over 50 countries from three regional offices in Dubai, London and Istanbul, REM People works with 120 brands and retailers, each a leader in its sector. The company increased the number of employees to 140 specialists, an increase of almost 40% compared to the previous year.
REM People offers cutting-edge AI-based technology combined with cutting-edge business intelligence tools that create actionable insights for all user levels. Taking a holistic approach, they help customers track their “product journeys” by monitoring retail merchandising operations and execution performance offline, online and across print channels.
“The first stage of a long-term partnership”
Concluding what will only be the first step of a three-step investment process, Bulent Peker, Co-Founder and CEO of REM People commented: “This is another important milestone on a journey that began in Istanbul in 2015. We intend to accelerate the scaling of our AI-based technology by investing these funds in AI-focused research and development activities, in our international expansion and in new product launches, and by helping to build a marketplace that brings together retail analytics services from a Hand offers for global consumer goods companies and retailers. I am also pleased that this investment is just the first leg of a long-term global partnership and look forward to announcing additional rounds of investments in the coming months.”
“REM People is an exciting project”
Carlos Santos, CEO of Ethos Asset Management Inc, stated:
“This is a unique, exciting and impactful project that is at the forefront of IT solutions. We were very impressed with the team at REM People, led by Bulent Peker, their vision and commitment to helping brands ensure their products are always available and visible in shopping areas, where a remarkable percentage of space is guaranteed to be the Pricing is correct, planogram and other KPIs are compliant, and the competition is closely tracked.”
“We have full confidence in the REM People team”
Mustafa Kemal Genc, Ethos Associate, Attributed Holdings Inc (AHI) stated:
“The power of data is growing every day. While it’s relatively easy to measure data for online channels, making data meaningful in physical channels is still a challenge. REM People offers a new approach to this problem and we are excited to be part of their journey and help them achieve their international goals.”
“We will continue to invest in retail technologies”
Hans Kastensmith, Executive Director, Ethos, North & Central America stated:
“It has been my pleasure to work with the teams at Ethos, REM People and AHI to bring this funding agreement to fruition. This is another significant investment for Ethos in retail space, which has seen increased activity in 2022 and which we hope will continue to expand in 2023.”
About REM people:
REM People is a next-generation retail analytics company providing AI-powered omnichannel retail execution management solutions. The key feature that sets REM People apart from its competitors is that it offers integrated solutions that enable consumer goods companies and retailers to monitor their performance across all the channels they operate in.
REM People helps its clients track their “product journey” by monitoring their retail execution and merchandising operations and retail execution performance across offline, online and print channels. Besides 3 SaaS software developed in Retail Execution Management field, it also offers “Artificial Intelligence-Based Advanced Analytics” and “End-to-End Research/Measurement/Analysis Services” according to your needs.
Cooperation with Abdi İbrahim, Al Marai, Americana, Anadolu Efes, Arçelik, Arla Foods, Bahlsen, Bayer, Bazooka, Beko, Bel Groupe, Betek Boya, BRF-One Foods, Carrefour, Coca-Cola, Danone, Edding, ETİ, Evyap , Expanscience, Exxen, Faber Castell, Fakir, Ferrero, Haribo, Hayat, Henkel, Huawei, IFFCO Group, Intel, Kellogg’s, Kraft-Heinz, Majid Al Futtaim, Mey-Diageo, Mezzan Foods, Microsoft, Mondelez, Nestlé, Nescafé Xpress , Nutricia, Opet, P&G, PepsiCo, Pernod Ricard, Peyman, Reckitt Benckiser, Red Bull, Seara, Shell, Sisecam, Solen, Starbucks, Tadim, Tat Gida, Tiryaki, Turk Tuborg, Turkcell, Turkcell Superonline and Unilever, REM People Increase customer sales efficiency in more than 50 countries.
About Ethos Asset Management Inc:
Ethos Asset Management (Ethos) is an independent US-based firm with a global reach in resource mobilization and project finance.
For more information, please visit https://www.ethosasset.com
For more informations:
Echo İletisim – www.echoiletisim.com
Ilker Pehlivan
+90 535 747 30 12
Serkan Filiz
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