Margarete Steiff GmbH is launching a new visual language with the aim of
further developing the company’s brand presence following the logo
update last year. The new visual language includes both an overarching
umbrella brand representation and specific campaigns for the individual
product lines “Friends,” “Originals,” and “Editions.”
The umbrella brand campaign celebrates the 140-year heritage of Steiff’s
iconic Teddy bears in a journey through time, while the campaigns for
the “Friends,” “Originals,” and “Editions” product lines emphasize their
unique features and positioning. The “Friends” campaign humorously
presents the plush animals in a monochrome environment, while the
“Originals” campaign showcases them in the natural habitat of their
real-life counterparts. The “Editions” campaign highlights the
high-quality collector’s items as works of art. All campaigns are
characterized by a common visual code and unified branding.
Frank Rheinboldt, CEO of Margarete Steiff GmbH, expressed his
satisfaction with the new brand presence: “Steiff is a premium brand
with a global reach, which must also be reflected in brand
communication. With our new visual language, we establish an
international visual code for Steiff, which presents the brand and its
diverse products in all their facets.”
The implementation of the new Steiff visual language, which includes
both videos and imagery, begins today – with a strong focus on digital
communication and special attention to the digital and physical
presentation of the premium brand.
About Margarete Steiff GmbH
Since its founding in 1880 by Margarete Steiff, Margarete Steiff GmbH
has been a world-renowned manufacturer of high-quality plush toys,
especially the legendary Steiff teddy bears. With a rich heritage
spanning over a century, the premium brand stands for excellent
craftsmanship, quality, and innovation. Every Steiff product is
carefully made to evoke emotions and create lasting memories for
generations. Steiff is passionately committed to continuing the legacy
of its founder and delighting children and adults alike with its
timeless creations. For more information, visit steiff.com.
Contact:
Margarete Steiff GmbH Felicia Ruf presse@steiff.com
