The Institute of Brewing & Distilling (IBD) is pleased to announce that Tom Shelston has assumed the role of Chief Executive Officer and will hold this position effective January 1stSt
February 2023. Tom was preceded by Douglas Murray, IBD Interim Chief Executive Officer and Immediate Past President of the Institute, who will continue in the organization as Trustee of the Board.
Tom brings a wealth of experience to IBD, having worked across sectors to help nonprofits and membership organizations execute growth strategies based on member and audience engagement and build quality partnerships.
With expertise in change management, audience insights and segmentation, marketing, operations and strategy, the IBD Board of Trustees found the perfect person in Tom to help IBD fulfill its ambitious plans for growth and member engagement.
Tom has delivered successful projects for the Royal Horticultural Society and the National Trust and other national and global organisations, increasing their market share and commercial output by creating highly engaged membership communities.
Tom’s initial responsibility will be to scale IBD’s global reach and strengthen the lifetime value of its qualifications, learning and development portfolios and membership value proposition to create a well-connected and strong community of professionals in the brewing, distilling and related industries to accomplish.
Regarding his appointment, Tom said: “I am excited to join the Institute of Brewing & Distilling and work with the global community of experts to increase the value of the membership base and expand our reach into new industry segments and markets.”
“It is a privilege to be part of the next chapter of an organization with such a rich history and relevance as the IBD, to strengthen membership, learning and development programs and to help professionals and their organizations respond to the new challenges and better adapt to the fast-paced times that will bring”.
Bhavya Mandanna, President of the IBD, greeted Tom and said: “This is an exciting time of change for IBD and we are delighted that Tom is joining us to achieve our strategic goal of driving excellence in holistic professional development in an ever-changing and competitive world. Tom brings a wealth of experience which is key to unlocking the future potential of IBD. I would like to thank Douglas Murray as interim CEO for his amazing work leading IBD through a time of significant change.”
About the IBD
The Institute of Brewing & Distilling was originally founded as The Laboratory Club in 1886. From the beginning, its mission has been to provide excellent technical training to professional brewers and distillers and associated suppliers in their quest for perfection.
With four globally recognized qualification levels, the IBD caters to all types of professionals with a passion for brewing, distilling and related industries.
Over 100,000 industry professionals have received their technical training from us. The IBD is a global institution with more than 3,000 members in 90 countries. Each year, around 4,000 professionals complete our qualifications, which deliver transformative results for both individuals and their organizations.
