The dynamics of the technology industry requires a market agenda and an ongoing plan that ensures objectivity and trust from a market consulting and research firm
BEND, OR January 05, 2023 /24-7press release/ — Ventana Research today unveiled an insightful 2023 market agenda that enables companies to uncover insights from trends and best practices to gain a competitive advantage by using their knowledge to navigate the technology industry. It highlights Ventana Research’s expertise and research-based services and provides a monthly roadmap using a proven methodology and experience from over 20 years in the market research industry.
The 2023 market agenda includes 10 business and technology sectors and 12 vertical industries. A common theme across the agenda is the digital modernization of organizations to ensure engagement and performance of business processes. The competency framework includes applications and technologies encompassing analytics, customer experience, data, digital business, digital technology, human capital management, marketing, office of finance, office of revenue, operations and supply chain, as well as IT functions related to the areas Automotive, Banking, Consumer Goods, Financial Services, Food & Beverage, Healthcare, Hospitality, Insurance, Manufacturing, Media & Entertainment, Real Estate & Retail.
“The dynamics of the technology industry requires a market agenda and an ongoing plan that ensures objectivity and confidence from a market advisory and research firm that provides visibility and transparency into its independent research plans for the year,” said Mark Smith, CEO and chief research officer at Ventana Research. “The majority of analyst firms do not publish their market agenda and only provide a cursory listing of the reports they intend to publish for the year, limiting the understanding of their efforts. Our market agenda is a compilation of months of planning and is also reviewed and updated monthly to ensure its effectiveness.”
Ventana Research publishes its market agenda publicly to its community with three months of continuous visibility. Membership in the community is free and open to anyone interested in the company’s market research and education. The Ventana Research Community works with transparency to help organizations understand how they can use technology to meet their unique business needs.
To view Ventana Research’s 2023 market agenda, please click here. Or visit one of the following expert sites: analytics, customer experience, Data, digital business, digital technology, human capital management, marketing, Office of Finance, Tax officeand Operations & Supply Chain. Or one of the following vertical industry pages: automobile, banking, consumer products, financial services, Food & Drinks, healthcare, hospitality, insurance, manufacturing, Media & Entertainment, propertyand retail trade.
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About Ventana Research
Ventana Research is the authoritative and most respected market research and technology consulting firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique suite of research-based offerings, including benchmark research and technology assessment assessments, educational workshops, and our Ventana On-Demand research and consulting services. Our unparalleled understanding of technology’s role in optimizing business processes and performance and our best practice guidance are rooted in our rigorous, research-based benchmarking of people, process, information and technology across business and IT functions in each industry. This benchmark research, combined with our market coverage and in-depth knowledge of hundreds of technology vendors, means we can provide our clients with training and expertise to increase the value they derive from technology investments while reducing time, cost and risk.
Ventana Research offers the most comprehensive analyst and market coverage in the industry; Business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as well as highly respected media and association partners around the world. Our views and analysis are shared daily via blogs and social media channels such as Facebook, LinkedIn and Twitter. To learn how Ventana Research advances the use of information and technology in organizations through benchmarking research, education and advisory services, visit us www.ventanaresearch.com.
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