Link to the official press release: https://indejuice.com/uk/about/press-release/warning-issued-prime-branded-disposable-vapes
IndeJuice, the UK’s leading online vape shop, is deeply concerned by recent efforts to mimic the branding of the well-known PRIME hydration drink in vape products. Such branding not only violates IndeJuice’s established portfolio of Prime® brands, but also undermines the hard work of respected independent vape companies who have invested heavily to ensure that younger demographics and non-smokers are not interested in vaping are.
Identical vape flavor profiles to those found in PRIME drinks have been available in the vape market for over a decade and have been instrumental in helping users quit smoking. However, use of e-cigarettes among young people in the UK remains low. According to a July 2022 report by ASH, 83.8% of 11-17 year olds have never tried e-cigarettes or are unaware of it.
However, the recent influx of new entrants attempting to marry these pre-existing flavor profiles with imitation PRIME branding is a unique marketing phenomenon, undesirable for any reputable retailer in the industry. In addition to the unnecessarily increased risk of marketing to young non-smokers and non-vapers, such branding also violates IndeJuice’s established portfolio of Prime® brands.
IndeJuice would like to remind the public that, as part of its IndeJuice Prime® certification, it has held the Prime® brand in the electronic cigarette sector since 2018. the Prime® certification is IndeJuice’s proprietary guarantee of authenticity, helping buyers shop for vape products with confidence.
IndeJuice has reviewed the world’s largest collection of vape products with over 12,000 Prime® certified products including disposable vapes. The PRIME® badge is trusted by vapers across the country as a mark of trust, authenticity and legal security for vaping products. The company is determined to protect this high level of trust at all costs.
IndeJuice’s goal is to help people quit smoking, not to encourage non-smokers and non-vapers to start vaping. Flavors are critical to achieving this goal and are necessary to achieve a smoke-free nation by 2030. However, the company strongly opposes marketing practices of products that mimic the look and feel of the PRIME beverage, particularly when the demographic most familiar with the beverage is heavily skewed towards a younger generation. Given the unique circumstances surrounding the popular beverage’s target demographic, the company is urging intervention from the Advertising Standards Agency and Trading Standards to ensure that any efforts to blur the line between the PRIME beverage and the e-cigarette industry be taken off the market quickly.
It is important to maintain a clear distinction between the branding of the PRIME beverage and the flavors available in the vaping industry to avoid confusion and ensure the focus remains on providing smokers with a solution for the transition away from combustible cigarettes .
IndeJuice urges the public to be aware of these copycat products that have not been Prime® certified for legal security nor guaranteed to be genuine. The company also urges the public to support legitimate businesses that respect brands and ethical marketing practices.
IndeJuice would like to emphasize that it is not affiliated with the PRIME drink or the YouTubers involved, and that the company does not endorse the use of its trademark in connection with electronic cigarette products that infringe on its trademarks or are aimed at younger audiences-smokers and non-vapers.
About IndeJuice
IndeJuice is the largest online vape store in the world with over 12,000 products available for purchase. Unlike traditional online marketplaces, IndeJuice only allows the official brand to sell products through its platform, eliminating counterfeit and non-compliant products that traditional multi-seller marketplaces cannot protect against.
Founded in 2017, IndeJuice has quickly grown to become the go-to place for vapers of all skill levels, with an easy-to-use website, competitive prices and a reputable next-day delivery service.
IndeJuice was recently awarded Best Designed Online Retail Site 2022 and was named the 8th fastest growing e-commerce company in the UK on Brightpearl’s Lightning 50 2021 list.
With its unique business model combined with a passion for effective smoking cessation alternatives, IndeJuice is focused on bringing cutting-edge technology to emerging markets. Harnessing the power of its bespoke technology, IndeJuice seamlessly connects each user to the perfect product from its vast portfolio, empowering users to make more informed decisions on their quit smoking journey to live healthier, happier lives.
For more information about IndeJuice or if you would like more industry insights, official statements or comments, please email press@indejuice.com
