Throughout his career, he has remained committed to growing and refining Tiara Homes, building it into a thriving business that can be passed on to future generations.
WAXHAW, NC, January 10, 2025 /24-7PressRelease/ — William Cotton has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Cotton is the Chief Executive Officer of Tiara Homes LLC, a position he has held since 2023. With nearly three decades of experience in the real estate industry, he has proven his ability to adapt and excel in an ever-evolving market. Together with his partner, Tony Herbert, Vice President, Mr. Cotton has developed a business philosophy focused on building a substantial inventory, rather than simply fulfilling individual orders. By developing homes that are near completion before listing them, they can offer properties that sell quickly once they go on the market: an approach that positions their homes as desirable options for buyers while also reinforcing the credibility of their brand.
Before assuming his current role, Mr. Cotton joined Broadstreet Homes Inc. in 2020, where he has made significant contributions to the company’s sales and marketing efforts. His expertise in market trends and customer needs has been invaluable in shaping the company’s strategic direction. Prior to his time at Broadstreet Homes, Mr. Cotton spent over two decades with other prominent homebuilders. Earlier in his career, from 2000 to 2008, Mr. Cotton began his real estate journey with Ryan Homes, where he laid the foundation for his success in the new home industry. Over the course of his career, he has earned numerous accolades, including Rookie of the Year, Most Sold, Burgundy Club, and President’s Club awards. He was also named Salesman of the Month 22 times and Salesperson of the Year 9 times.
Before venturing into real estate, Mr. Cotton earned a Bachelor of Business Administration from Colorado Mesa University in 1986 and first began his career with the Chevrolet Motor Division, where he gained valuable insights into sales and marketing, which he subsequently leveraged when he transitioned into real estate. Such early experiences on the road provided Mr. Cotton with unique perspectives on customer engagement and product presentation—his skills were further developed through coursework in construction and real estate, which enabled him to transition from a realtor to a broker and eventually become a broker-in-charge.
Throughout his career, he has remained committed to growing and refining Tiara Homes, building it into a thriving business that can be passed on to future generations. His partnership with Tony Herbert and the family-oriented values they share have instilled in him a vision of creating long-term stability and continuity within the company. His professional focus is on achieving sustainable growth, ensuring that Tiara Homes remains a strong presence in the industry for years to come.
Outside of his professional commitments, he finds balance and inspiration through his personal hobbies, including cars, skiing, and drawing. These activities not only provide a creative outlet, but also cultivate his appreciation for precision, attention to detail, and innovation—qualities that he applies to his work in real estate every day. He believes that the balance between work and personal passions allows him to stay motivated, creative, and strategic in managing the challenges and opportunities in the real estate market.
While his professional achievements are impressive, Mr. Cotton considers his greatest accomplishment to be his family. “Everything I’ve done in my career has been for them,” he says. “At the end of a long day, it is my wife and children who make it all worthwhile.”
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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