AI shopping assistants are not helping consumers discover products they want to buy any faster, figures show

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  • Data privacy concerns limit AI’s role in ecommerce, survey finds
  • AI-driven customer service still needs improvement
  • AI in ecommerce must prioritize solving real problems

An Omnisend survey of 1,026 US respondents reveals while AI-powered assistants are becoming more common, most shoppers still prefer making purchasing decisions themselves.

The study found about 34% of consumers would allow AI tools to make purchases on their behalf, but this means that 2/3 of shoppers wouldn’t, even if it meant securing a better deal. This reluctance highlights a gap between AI’s growing presence in ecommerce and the trust consumers place in it.

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