There’s a saying in photography that the best camera is the one you have with you, and that’s particularly true if you have a HUAWEI Pura 70 Series smartphone. The Pura 70, Pura 70 Pro and Pura 70 Ultra deliver industry-leading photography features that enable you to capture stunning shots in all kinds of conditions. And you don’t need to take our word for it. The HUAWEI Pura 70 Ultra gained the DXOMARK Smartphone Camera Rankings No.1 with an impressive score of 163 points.
Pura is a new chapter in fashion forward phones, combining the most innovative, cutting-edge technology with seriously stylish design. Each Pura 70 Series phone is a beautiful object – and there’s serious substance to match the style. That’s because Huawei is at the leading edge of phone photography, pushing the industry forward with incredible engineering and innovative ideas. The Pura 70 phones are photographic powerhouses, capable of capturing utterly breathtaking images whether you’re a complete beginner or a photo pro.
Images like this one.
An incredible camera in every Pura
Ultra Speed Snapshot works particularly well with the telephoto camera in the HUAWEI Pura 70 Pro and Pura 70 Ultra, which is ideal for shooting fast-moving action, whether that’s pets showing off their frisbee-catching prowess in the park, speedboats slicing through water, race cars roaring past in a Grand Prix or excited crowds riding rollercoasters. It’s capable of capturing objects moving at incredible speeds of up to 300km/h.
The HUAWEI Pura 70 Series delivers a brand new generation of the incredible Ultra Lighting Camera System. Its industry leading HUAWEI XD Motion Engine enables you to activate the Ultra Speed Snapshot feature, which can capture even the fastest-moving subject with superb speed, sharpness and detail: whether it’s a striker shooting forward to score a goal or a ball flying through the air, Ultra Speed Snapshot can freeze the action to photograph it perfectly whether you’re near or far.
Get closer than ever for stunning shots
The HUAWEI Pura 70 Pro and Pura 70 Ultra add another powerful photographic feature: Ultra Lighting Super Macro. That Ultra Lighting Macro Telephoto camera enables you to capture subjects that are just 5cm away, and with 35x macro zoom it enables you to capture incredible detail from even the smallest items. And thanks to its large f/2.1 aperture, the Ultra Lighting Macro Telephoto camera can capture those details even in low light, enabling you to get shots that other cameras simply can’t capture.
The camera that pops up and raises the bar
While all three Pura 70 models come with HUAWEI’s exceptional XD Motion Engine, the Pura 70 Ultra also delivers something truly special: the Ultra Lighting Pop-Out Camera. It’s unlike anything you’ve ever seen in a smartphone, an astonishing combination of clever circuitry and innovative engineering that raises the bar for smartphone photography and sounds like a symphony of mechanical magic.
As the name suggests, the Ultra Lighting Pop-Out Camera extends from the body of the Pura 70 Ultra, and that enables you to take truly breathtaking images. HUAWEI’s Retractable Camera Structure and Advanced Rotatory Transmission System automatically extend the camera when you’re ready to shoot, creating much more space than traditional smartphone systems allow – and that space, teamed up with a 1-inch sensor size and large f/1.6 aperture, means that your Pura 70 Ultra can capture much more light than standard smartphone cameras. Not only that, but the camera also has sensor shift optical image stabilisation. Together, these features enable you to take your photography into a whole new frontier.
The Ultra Lighting Pop-Out Camera isn’t just incredibly clever. It’s incredibly tough, too. It’s IP68 certified for water resistance, and it’s been tested to withstand over 300,000 retractions. So you can be sure it’s there whenever you need to take amazing photos, no matter what the conditions.
Fashion forward with serious specs appeal
Whether you choose the Pura 70, the Pura 70 Pro or the Pura 70 Ultra, you’ll be able to enjoy those incredible photos on an equally incredible display that’s silky smooth and super bright – and with enhanced scratch and drop resistance, it’s tough enough to take anywhere. All day battery life delivers the stamina you need for serious shooting, and Pura 70 Pro and Pura 70 Ultra with 100W wired and 80W wireless HUAWEI SuperCharging you can be raring to go in a matter of minutes. You can even use the reverse charging feature to charge up your accessories.
Click here to discover how the HUAWEI Pura 70, Pura 70 Pro and Pura 70 Ultra can help you capture incredible images every day.
