Could AI finally bring an end to Reddit’s SEO dominance? Researchers correlate rise of ChatGPT with drop in knowledge sharing on public platforms

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A recent study published in the PNAS Nexus journal suggests the rise of AI models like ChatGPT may be challenging the dominance of traditional knowledge-sharing sites like Reddit and the programming forum Stack Overflow. This shift could impact the availability of freely accessible public information.

The research, conducted by Maria del Rio-Chanona and her colleagues, shows Stack Overflow saw a 25% decline in user activity within just six months of ChatGPT’s launch.

This drop was not observed on similar sites where ChatGPT access is restricted, highlighting the significant impact of the AI model’s rapid adoption. According to the study, users may be turning to AI-generated responses instead of seeking human-driven content, shifting how people obtain information online.

(Image credit: Maria del Rio-Chanona)

“LLMs are so powerful, have such a high value, and make a huge impact on the world. One begins to wonder about their future,” says Del Rio-Chanona, who is also an associate faculty member at the Complexity Science Hub (CSH). The findings raise concerns that a growing dependence on AI could reduce the number of contributions to public forums, leading to a shortage of diverse and authentic data needed to train future models. “This has quite big implications. This means there may not be enough public data to train models in the future,” she warns.

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