With earnings season approaching, organizations face a constant battle between growth and efficiency. It’s a back-and-forth pendulum that swings through macro changes, business results, challenges, and success. Businesses are continuously questioning whether they should accelerate marketing spending, look for ways to cut costs, and gauge whether their current budget is effectively geared toward driving an appropriate return on investment (ROI). Typically, across board rooms and leadership teams, general and administrative (G&A) systems are thought of as overhead: a cost element needed to mitigate risk and meet compliance standards, rather than one that generates a return.
Businesses often have a relatively large IT & security budget—but only a handful of people in the organization typically know how that budget is actually used. Unfortunately, even fewer can truly identify the ROI from each part of the stack compiling this budget. For businesses trying to set an appropriate cybersecurity budget, thinking about ROI shouldn’t be an afterthought—it should be a starting point. Spending $100,000 per year may feel like a lot—but it’s a good investment if it prevents $1 million in annual cyberattack losses.
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