Digital twins: propelling sustainable data centers

AI’s potential has been embraced by businesses far and wide, and there are no signs of this slowing down. McKinsey research shows that 92% of companies plan to increase their AI investments in the next three years. While AI delivers huge societal benefits, such as predicting the beginning of a tsunami or improving the treatment of underlying illnesses, it is also responsible for the massive acceleration in energy consumption.

Data centers are already grappling with increasing energy use, and AI’s growth and demand are only fueling this. What’s more, Europe’s data center energy consumption is set to surge from 62 terawatt hours (TWh) to over 150TWh by 2030, largely due to AI advancements.