I’m a deals expert – these are the 73 best Prime Day 2024 deals you can shop right now

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The one item I buy every Prime Day

My purchasing habits for Prime Day change every year, and I’ll typically spur of the moment add something to my cart if it’s an outstanding deal, but there’s an exception to that when it comes to his one item…. Crest Whitestrips. 

Yes, you heard that right. Not clothing, popular appliances, or tech gadgets – it’s the pricey teeth-whitening kit from Crest. Today’s Prime Day brings the price down to just $29.99, which is the best deal we’ve seen this year.

Crest 3D Whitestrips: was $45.99 now $29.99 at Amazon

Amazon Fire TV

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Cheap Fire TVs as low as $79.99

OK, mega-post coming up. And this one is for you US folks.

If you’re looking for a budget TV, Amazon Prime Day is the time to pick up a display for cheap. You can find stunningly low prices on Amazon’s Fire TV lineup, which includes a range of sizes, features, and prices, starting at just $79.99.

Below are the five best deals, all of which include record-low prices. This means we’ve never seen a better deal for the specific models listed.

Amazon Fire Kids tablets on a pink background

(Image credit: Future / Amazon)

Got kids? Get one of these. Or two!

Any parent who owns a Fire Kids Tablet will be able to tell you how great they are. No, you’re not getting super-fast performance, but they’re rugged, easy to use and have great child-friendly software that ensures they won’t see anything they shouldn’t. Some of the games available on it are even educational.

And of course they’re dirt cheap – especially around Prime Day, when Amazon always cuts the price. You can get the 7in version for £50 and the 8in HD version (which would be my pick) for £65 right now in the UK. 

Amazon Fire 7 Kids Edition Tablet: was £114.99 now £49.99 at Amazon

Amazon Fire HD 8 Kids Tablet: was £149.99 now £64.99 at Amazon

Sony WF-C500 wireless earbuds on red background with big savings text overlay

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A new record-low for these Sony earbuds

You can never have too many pairs of earbuds, right? They’re so easy to lose. If you want a cheap but well regarded pair this Prime Day, look no further than the Sony WF-C500. 

We called these earbuds ‘great value for money’ in our Sony WF-C500 review – and that was at the full asking price. But at a new record-low price of £40, they’re an absolute steal. 

You get 20 hours of battery life overall, 10 hours from the buds alone, which is fair enough at this price. Plus they’re light and comfortable and provide an exciting, musical sound.

Sony WF-C500: was £54.99 now £39.99 at Amazon

Kindle on a green background with text reading Lowest price

(Image credit: Amazon)

Record low price for Amazon Kindle in the UK 

I said I was on the lookout for a Kindle deal and here it is – the latest version of the standard Kindle on sale for £64, a return to the previous record-low price from over a year ago now. 

This is a rare deal on the Kindle. Sure, this is a basic e-reader compared to some Amazon models, but it still boasts a four-week battery life and space for thousands of books. Given it’s £40 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader after a more budget-friendly option.

Kindle: was £84.99 now £64.99 at Amazon

OK, let’s return to the UK for a little bit, because Prime Day has been underway there for 8hrs now and there are hundreds of great deals to be had.

We’ve rounded up the best of them in our Amazon Prime Day deals UK hub, but here are a few highlights…

Ninja 4QT Air Fryer AF100

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A 44% discount on Ninja’s air fryer with over 79,000 positive reviews

I said everyone already has an air fryer, but there must be some people who haven’t yet got one. Or maybe you just need a new one. Either way, Prime Day air fryer deals are some of the most popular offers at Amazon’s 48-hour sale, and this 44% discount on the Ninja XL is one of the best. 

Prior to this price, the cheapest we’ve seen of this 5.5-qt air fryer from Ninja otherwise was $99, and while this year’s discount only brings its price down $10 less than that, it’s still the lowest price we’ve ever seen.

Ninja AF150 Air Fryer XL: was $159.99 now $89.99 at Amazon

Amazon deals

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The best Amazon Prime Day device deals

If you didn’t already know, the best Prime Day deals are on Amazon’s own best-selling devices. The retailer offers its best discounts yet, with over 50% in savings on handy smart home gadgets, including Echo smart speakers, tablets, Fire TV sticks, Ring Doorbells, smart home displays, and so much more.

I’ve listed the 10 most popular device deals below, with prices starting at just $12.99.

LG C3 OLED TV

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Could this be the best Prime Day TV deal of 2024?

OK, we are go in the US!

I’ve written countless deal posts about the highly-rated LG C3 OLED TV, and this is the lowest price I’ve ever seen on the 65-inch model.

LG’s C3 OLED is one of the best TVs you can buy. Its latest Alpha9 Gen6 chip produces a brilliant picture with bright colors and powerful contrast. Plus, it has four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,396.99 at Amazon

electric toothbrush

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Grab an amazing £150 discount on an Oral-B smart electric Toothbrush

Here’s one of the more affordable smart toothbrushes from Oral-B that’s back down to its lowest-ever price for Prime Day in the UK.

The app-connected handle allows you to monitor your brushing habits and get advice on how to improve your teeth-cleaning, as well as customise your handle colour. Cool, sure, if ultimately a little unnecessary. You also get three brush heads and a travel case included for free.

Oral-B Smart 6 Electric Toothbrush: was £219.99 now £69 at Amazon

Ninja Creami

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This summer’s hottest appliance is down to a record-low price

Sticking with the US, here’s a deal you don’t need in the UK right now, given the weather…

Homemade ice cream in minutes? Yes, please. The best-selling Ninja Creami can whip up ice cream, milkshakes, and sorbets with a touch of a button, and you can add your favorite mix-ins and flavors. Thanks to Prime Day, the Ninja Creami is on sale for a record-low $149.99 – a price so tempting that I’ll be adding this deal to my cart.

Ninja Creami Ice Cream Maker: was $199 now $149.99 at Amazon

Apple 13inch/15inch MacBook Air M3 Deal

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The best MacBook Air ever has fallen to a record-low price

You don’t need to wait until midnight PT for US deals to drop though – there are plenty already live.  

Here’s a good one: Apple’s latest 13-inch MacBook Air with the M3 chip is now down to the lowest price ever, beating early Prime Day discounts and every other we tracked. Amazon had dropped the price to just $849, a record $250 price cut.

Why is this a surprise? Well, Apple products don’t often get significant price cuts, especially so soon after they’ve launched, so the ability to get the M3 MacBook Air, one of the best laptops we’ve ever tested, for well under $1,000 is an offer most people should not refuse.

MacBook Air M3 13-inch (2024): was $1,099 now $849 at Amazon

The countdown to Prime Day launching fully in the US is on – just under 30 minutes to go, folks!

What will you be buying? A new OLED TV maybe? Some noise-cancelling headphones? An air fryer (if there’s anyone left who hasn’t bought one already)?

Personally, I want a new Kindle and will have my eye on possible deals there…

AirPods Pro 2 on orange background with

(Image credit: Future)

Need new AirPods? Apple’s AirPods Pro 2 are cheaper than ever

Sticking with the UK for a minute, here’s one of our top deals so far: after sitting well above £200 for the better part of this year, Amazon’s Prime Day sale has slashed the price of the AirPods Pro 2 to £179 – a new record-low.

Rated as one of the best earbuds you can buy, the AirPods Pro 2 feature active noise cancellation to block out unwanted noise, improved audio quality, and a wireless charging case that provides more than 24 hours of battery life.

Apple AirPods Pro 2:
was £229 now £179 at Amazon

Blink Mini 2

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Amazon’s brand new Blink Mini 2 gets a first-time 40% discount

Let’s start with a UK deal, because Prime Day is already officially live there (it starts in the US soon).

The Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features, such as motion detection, two-way audio, and smartphone app integration. This offer is the first time it’s been discounted since its launch in May.

Blink Mini 2: was £34.99 now £20.99 at Amazon

Welcome folks, to our Amazon Prime Day 2024 live blog. This is the page we’ll be using to provide live expert updates, tips, shoutouts, and highlights of TechRadar’s coverage of this annual Amazon mega-sale. 

Usually, we post standalone stories and roundups for specific deals but this page will be a catch-all – and it’s a good thing it’s here too, because the Prime Day sale includes limited-time-only lightning deals as well as relatively static offerings.

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