Sonos finally apologizes for controversial new app, promises aggressive update plans to fix it

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For several months now, Sonos has been feeling the anger of customers over its controversial app update: what was intended to deliver an improved user experience meant that for some users, they could no longer use their favorite features. It didn’t help that the firm’s response to those customers wasn’t exactly emollient: the firm praised its own “courage” rather than saying “oops. We messed up.” 

That’s now changed, with Sonos CEO Patrick Spence apologizing to customers for the first time in a newly published letter. And more importantly, he’s promising an aggressive program of updates to fix all the issues and hopefully restore customers’ trust.

Sonos: we’re sorry and we’re going to fix it

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