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Instagram is no stranger to taking product ideas from other companies and turning them into successes of their own. Just ask Snapchat for Instagram Stories or TikTok for Instagram Reels. This time, the company is coming to Twitter with Instagram Threads.
Today, Instagram boss Adam Mosseri explains why the company now wants to take over Twitter.
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Hard Fork is hosted by Kevin Roose and Casey Newton and produced by Davis Land and Rachel Cohn. The show is edited by Jen Poyant. Technique by Alyssa Moxley and original music by Dan Powell, Elisheba Ittoop, Marion Lozano, Sophia Lanman and Rowan Niemisto. Fact check by Caitlin Love.
Special thanks to Paula Szuchman, Pui-Wing Tam, Nell Gallogly, Kate LoPresti and Jeffrey Miranda.