The Samsung Frame TV is going pro with a Neo QLED picture and a wireless One Connect box – plus the Art Store arrives on other TVs

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  • The Frame Pro with it’s Neo QLED screen joins the exisitng Frame TV.
  • It still looks like a Frame TV, but the Frame Pro gets a ‘Wireless One Connect Box.”
  • Samsung’s also bringing the Art Store to select Neo QLED and QLED TVs.

While 2024 brought a new category of Samsung’s Frame – a smart speaker dubbed the Music Frame – 2025 is ushering in an entirely new Frame TV. Alongside the standard, Frame TV will be The Frame Pro, with its QLED display finished in a reflection-blocking matte finish, which Samsung revealed at its First Look event on the eve of the 2025 Consumer Electronics Show.

It’ll likely cost quite a pretty penny over the standard Frame TV, but for that price, it should significantly step up the picture quality thanks to a Neo QLED display and a new magic trick of sorts courtesy of a wireless One Connect box.

(Image credit: Future)

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