Three approaches to generative AI – which approach will you take?

Generative AI is predicted to have a huge impact on how we work. According to research by Accenture, three quarters of employees across the UK could see at least a third of their working hours influenced by GenAI, where their working patterns and behavior will make use of this technology. Yet, while there is a lot of discussion on how this technology might be used, there is no consensus on how well companies will apply this technology. In the same report, only 33 percent of those surveyed expect business leaders to be responsible when it comes to AI decisions and make the right choices to have a positive impact.

Why does this matter? Accenture estimates that not using AI – or using AI badly – could lead to an opportunity cost of £485 billion in economic value by 2038. This is a bigger opportunity for the UK than any other G7 country and it could almost double the UK’s long-term growth rate within 15 years.