Wix unveils AI-powered tool for website theme customization

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Wix, one of the best website builders, has now added its Artificial Intelligence (AI) tool to yet another website building feature, promising an even more streamlined and enhanced design process. This time around, Wix has announced its ‘AI theme assistant’, offering a new way to support web designers in choosing the best visual design and helping further cement the platform as one of the best AI website builders on the market.

A website theme carries multiple elements, from the color palette, to fonts, to the size of the characters, and more. Picking the best theme is as important as the site’s functionality, Wix argues, since only together can a business create a “unified, professional experience.”

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