unions and video games

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Tonight, tens of millions of Americans will end their day at work or school with a pastime that didn’t exist a century ago: video games.

Until recently, gaming was considered a niche hobby typically associated with children. But the industry has grown significantly over the past few decades. About two-thirds of Americans, most of them adults, playing video games. The video game industry was worth nearly $200 billion in 2021 – more than music, US book publishing and North American sports combined. In the US alone, it employs hundreds of thousands of people.

Some of you non-gamers are probably wondering why you should care. My answer is that the story of the gaming industry is a universal one, from a new company that thrived and became a major cultural institution, one that hundreds of millions of Americans interact with on a regular basis. It’s comparable to the rise of the film industry or football in the last century. They are now cornerstones of American life that began as niche forms of entertainment.

And similar to the kinds of abuse and tragedy in Hollywood or the NFL Resonating beyond film and sports fans, the gaming industry is also facing allegations of brutal working conditions, discrimination and harassment.

Conditions have led to more workers organizing. This month Microsoft recognized its first union thereafter Organized video game testers. Today’s newsletter looks at how game developers are confronting issues that have engulfed other companies, including Amazon and Starbucks, while workers work to shape a relatively new industry.

“Game developers are not alone in this,” said Johanna Weststar, an expert on games industry jobs at Western University in Ontario. “Worker activism has increased in many different sectors.”

A common refrain in the video game industry is that no one goes into it for the money; They could earn more with similar jobs at other software companies, but instead, their passion for gaming drives them. Industrial workers have accused employers of exploiting this addiction to flourish in poor conditions.

“The impact that so many games have had on me — I want to help give that to someone else,” said Amanda Laven, game tester at Activision Blizzard. “Management knows we’d rather be here testing a video game than another piece of software so they can pay us a lot less.”

One of the industry’s most criticized practices is “crunch,” when employees are pressured to work 60 to 100 hours a week for up to several months to meet a milestone on a project. Jason Schreier, a video game journalist, highlighted the problem in Times Opinion in 2017. A programmer working on The Elder Scrolls V: Skyrim in 2011 ended up in an emergency room three times with severe stomach pains. After he stopped grinding, the pain went away.

Video game companies say they sometimes need crunch to get projects done on time and on budget, but they are work to minimize their use. Workers like Laven argue that many companies have been doing too little and continue to overuse crunch.

Activision Blizzard says it pays employees more on average than its competitors and is trying to mitigate the crisis by paying overtime, splitting hours among team members, and giving out meals. “We care deeply about our employees,” said Joe Christinat, a spokesman for Activision Blizzard. “We don’t want any of them to feel they have to make unfair sacrifices.”

Another ubiquitous claim: gender discrimination and sexual harassment. In 2021, California sued Activision Blizzard over what the state called the company’s “frat boy” culture, in which women were underpaid and sexually harassed. Activision Blizzard said the allegations are a misrepresentation of the company’s inner workings and that it has taken steps to improve its culture in recent years.

The allegations have garnered a lot of attention, but the industry says the problems extend beyond Activision Blizzard. Other large companies, including Riot, Ubisoft, and Sony, have also been victims of discrimination and harassment. Responses from these companies ranged from saying they are working to be more inclusive to denying some of the allegations.

screamer wrote that many of these problems date back to the early days of the industry, when game developers “created a frat-like image of guys staying up all night to make their games, pounding Diet Cokes and pizzas, and keeping pictures of scantily clad women on their desks. But as the games have grown, so have worker expectations.

The conditions have prompted more employees to unionize, including several studios at Activision Blizzard and Microsoft. Organizers told me dozens more efforts are underway across the US, though most are not yet public. Most game developers support unionization, found a recent poll.

Companies have responded differently to the effort. Microsoft promised neutrality when its workers unionized. Activision Blizzard (which Microsoft is trying to buy) tried to block promoting union organisation.

The drive to unionize is part of a broader trend in relatively new industries, including technology and digital media. Spurred on by what they see as poor conditions, many workers in these sectors see unions as the best way to protect themselves. Total union membership grew by nearly 300,000 nationwide last year, wrote my colleague Noam Scheiber.

Some workers described this drive as part of a process as the gaming industry is fairly new and is still experiencing growing pains and professionalization. By capitalizing on the current moment, they hope to change the industry forever.

“We’re trying to help ourselves,” Laven said. “But we also try to help everyone who comes after us.”

Related: The ability to work from home, create collective power, and support colleagues are other reasons game developers cited for unionizing. This was reported by the gaming website Polygon.

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